Continent Mission

Juan Bautista Van Peborgh
Continent.io
Published in
2 min readDec 5, 2022

Mission

At Continent we strive to deliver a high-end platform where users can share their NFTs with friends and where they can make use of all the advantages NFT technology provides. Fundamentally, we aim to develop features with a consumer-driven focus in order to create a seamless user experience that drives Web3 adoption.

Don’t just share images, Share NFTs

We strive to create a new ecosystem where communities can strengthen their connectivity and find new ways to interact with themselves and potentially in joint collaboration with others. To create this environment, we aim to build upon three pillars we see the Web3 community needs or needs to reinforce: digital asset ownership, data ownership and community building.

Due to the lack of solutions that yet adapt to Web3 technology, communities need separate and different platforms to fulfill any of these three pillars:

  • Traditional social media for branding. Eg. Twitter, Instagram.
  • NFT marketplaces for monetization. Eg. OpenSea, Looksrare.
  • Community groups via messaging apps. Eg. Telegram, Discord.

This hinders and limits community growth and we feel this is quite a rudimentary process that can be greatly improved to allow community growth and coordination, less barriers for entry and less obstacles to complete a purchase. Therefore, we aim to integrate all these yet complex features in a simple platform design powered by Web3.

In this way, the platform aims to enable users to engage in their Web3 activity in a smooth manner unlike the current hurdle it now feels. Thus, in a decentralized, secure and easy-to-use manner we aim to allow users to:

  • Share NFTs, not just images and videos and prove ownership over the digital asset.
  • Monetize their NFTs inside the app for a lower churn rate and boosted profits for creators.
  • Allow creators to build a social profile inside the app so they can engage with their audience in the same place they share and monetize their NFTs.
  • Give communities new ways of engagement and communication via token-gated groups, benefits and live streams.
  • Give new users the opportunity to engage with NFTs for their first time in a familiar and easy-to-use manner as well as providing them with their first wallet.
  • Giving users ownership over their data.
Manage your wallet in-app.

As the Company grows we aim to keep delivering new and innovative features that deliver value to communities and their NFTs with three aims in mind: community, minimalistic design and Web3 adoption.

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