Whitepaper TL;DR
Introduction
The Continent team is building a platform where Web3 and non-Web3 users can mint, share and monetize their NFTs.
Users will find a platform to intuitively immerse themselves in the NFT world with a high-end and easy- to-use design. As a user, you can post digital assets from your in-app Continent wallet or from any wallet you own and share them with friends. As a creator, you can upload any of the assets you have created and seamlessly monetize them with your followers. NFT projects and creators will be also able to chat with their community and add value to their NFTs via announcements, token-gated groups and livestreams. As a community member, you will be able to interact with the community around you and engage one-on-one with community creators. Continent aims to bring Web3 to the masses by providing a simple-to-use, intuitive but yet powerful app to attract the crypto and non-crypto creator economy.
Platform
At Continent we strive to deliver a high-end platform where users can share their NFTs with friends and where they can make use of all the advantages NFT technology provides. Fundamentally, we aim to develop features with a consumer-driven focus in order to create a seamless user experience that drives Web3 adoption.
Home Feed: The feed will be the place where users will see and engage with all non-fungible tokens and content that is shared by friends or users the user follows. Each post will display a digital asset that will also contain token properties such as owner, creator and rarity traits. Each post will allow users to like, comment, share the NFT as well as purchasing or making a bid.
NFT Sharing: When sharing an NFT we want the user experience to be as seamless as possible for both the crypto and non-crypto user. Users will be able to share any NFT they have in their wallet, providing a proof of ownership and sharing tool.
Community: The community section will be one of the most essential features of the app, that will be designed for communities to leverage the tool and grow. It will include a Chat where users can connect with each other and create token-gated groups. Notifications where users will see usual social interactions related to likes, comments and user follows as well as any offers or purchases the user receives for his/her assets. Lastly, we’ve added a section for Rewards where users will be able to see a history of prizes (airdrops, NFTs and the like) the user has received from NFT creators as part of community fidelization.
Gatherings: Gatherings will be an important place for community and creators to organize token-gated or public live streams to engage with their audience. We aim for these live streams to allow the interaction between users and creators not only socially but also in the form of micropayments and NFT gifts.
Explore: This section will be a place where Web3 and non-Web3 users can Explore the NFT space and find new collections or creators. Here you will find a list of public NFT collections filtered by several categories: Art, Collectibles, Gaming, Music, Photography, Sports, Virtual Worlds and more.
Wallet: With the Wallet, we aim to give non-Web3 users an opportunity to create a wallet for the first time. For this we have made the wallet creation process as seamless as possible, this can be done right upon sign up. For Web3 users, we want to give them an easy-to-use wallet.
With the in-app wallet, users will be able to use any of the NFT sharing
features in the app that are available with externally connected
wallets. Purchase, share and receive profits from any assets sold in
the marketplace with that wallet.
Marketplace: The Marketplace will allow users to buy, sell and bid NFTs inside the app. Each asset profile in the marketplace will also include all NFT details and item’s activity on the blockchain.
Web3 profile: Users will be able to create and tailor their own decentralized Profile to display all the NFTs they have either created, collected or to showcase any collections they have launched. Users will be able to select NFT profile pictures and create a decentralized username. Each user profile will also show the amount of NFTs posted, followers and a user description.
Continent Key
As the platform prepares to launch, the Continent Key will mark our first interaction with the community. The key will serve to unlock new token-gated features and content that we will be releasing with our community throughout this voyage. We make hearing the community one of the foundations of our company values and we want to make the Continent Key the key medium of interaction between Company and Community.
Market Overview
As the Internet trends into a new paradigm of digital ownership, reflected in the growing adoption of technological innovation and in the market growth of Metaverse, NFT and digital identity markets we see there is a unique opportunity for Continent to redefine the existing technological infrastructure
in a seamless user experience that provide new forms of digital interaction. In fact needed by Web3 communities but not yet available to boost their growth. By giving digital identity and ownership back in the hands of users we see there is a great opportunity to add value to the Web3 experience and drive mass adoption. Key metrics:
- 320 million cryptocurrency users worldwide with great market potential representing merely 6.36% of total Internet users (5.03 billion6) and only 4.01% of the total global population (7.97 billion7).
- The NFT Market is now worth more than $40 billion dollars in transaction volume and rising.
- The Metaverse Total Addressable Market (TAM), only in the US, is expected to be at $8trn dollars, according to a report by Morgan Stanley.
- The global social media market size is expected to grow from $223.11 billion in 2022 to $833.5 billion in 2026 with 4.7 active billion users worldwide as of 202211.
- Creator Economy market size is estimated to reach $104 billion dollars in 2022 with 50 million creators worldwide.
Technology
Network: We have chosen Ethereum blockchain as the initial network integration for users to record ownership of their NFTs and allow users to share and engage with their NFTs. The Ethereum blockchain is for the moment the network with the highest amount of activity and developments in the NFT space. Since the Ethereum network not only acts as a transactional record of ownership but also as a storage of information, users will also be enabled to share their NFT properties and details from the assets’ metadata locally on the Continent platform.
Protocols: Several different standards exist for non-fungible tokens; the first blockchain protocols that will be integrated into the Continent platform are: ERC-721 and ERC-1155 which are the most commonly used protocols for non-fungible tokens. Furthermore, users will also be able to manage and interact with their ERC-20 protocol tokens.
Decentralization: Continent will take a non-custodial approach, this means Continent will never hold users’ funds, and we plan to stay this way. As part of our vision to build a decentralized platform, users will be owners of their funds via their private keys or seed phrase. Moreover, we have taken this approach further in enabling users to only be able to login into the platform with a wallet. For this purpose, we will allow users to either create a Continent decentralized non-custodial wallet or to connect external wallet providers.
Roadmap
Conclusion
Continent promises great potential to become the leading Web3 social network for crypto and non-crypto users alike to interact, share and exchange digital assets and goods to potentially drive mass adoption and Web3 market growth.
