Empowering Your Business with AI Agents: From Architecture to Implementation

Marco Ottolini
Conveos
Published in
5 min readDec 14, 2024

In today’s evolving digital landscape, businesses across all sectors are looking toward Artificial Intelligence (AI) to enhance efficiency, improve customer experience, and streamline internal knowledge sharing. One of the most promising areas within AI is the creation of AI Agents — virtual assistants capable of understanding natural language queries and providing contextually relevant answers. These AI-driven “virtual gurus” hold the potential to revolutionize how companies interact with both their customers and their own teams, ultimately improving decision-making and driving growth.

What Are AI Agents?

AI Agents can be thought of as software entities designed to autonomously perform tasks, provide insights, or facilitate information retrieval. They go beyond simple rule-based chatbots by integrating advanced language models, knowledge retrieval systems, and contextual reasoning. Whether answering a customer’s product question, helping an engineer locate a technical manual, or assisting a salesperson with the latest pricing policies, an AI Agent’s purpose is to understand queries in natural language and respond with accurate, relevant information.

Under the hood, an AI Agent’s architecture is typically composed of three key components:

  1. Language Model: This is the core “brain” of the agent. Large Language Models (LLMs) are trained on vast amounts of text data, enabling them to understand and generate human-like language. Modern LLMs can handle nuances in queries, maintain context over extended conversations, and adapt to various communication styles.
  2. Retrieval and Indexing Layer: While a base LLM has general knowledge, it often needs to be “augmented” with specific content from the company’s own documents, images, videos, or product manuals. To achieve this, relevant documents are indexed and stored in specialized vector databases or search systems. When a user query arrives, the agent’s retrieval layer identifies the most pertinent documents, extracts key information, and presents it to the language model for a customized, context-rich response.
  3. Integration and User Interface: AI Agents are typically integrated into existing customer-facing channels — such as websites, mobile apps, or call center systems — and internal tools like intranets, Slack or SharePoint. This integration ensures that users can easily interact with the agent where they already spend their time.

RAG vs. Fine-Tuned LLM: Understanding the Difference

Two common strategies for tailoring an AI Agent to your company’s unique needs are Retrieval Augmented Generation (RAG) and Fine-Tuning.

  • RAG (Retrieval Augmented Generation): In the RAG approach, a general-purpose LLM is combined with a retrieval system that fetches company documents relevant to the user’s query. The language model then crafts its response using both its built-in language understanding and the retrieved information. This method is often faster to implement and more flexible because it doesn’t require altering the LLM itself. It also makes it easy to update the knowledge base — just add or remove documents from the index. For instance, if a customer wants technical details about a product, the RAG approach allows the agent to directly pull these details from a curated knowledge base. This knowledge base, being not “integrated” in the LLM it is dynamic and can be updated easily through existing processes in the the organization.
  • Fine-Tuning an LLM: Fine-tuning involves taking a pre-trained LLM and refining it using company-specific data. Instead of simply retrieving documents and presenting them to the model, the model is internally adjusted so it “knows” your company’s domain, terminology, and processes. This can result in more fluent, context-aware answers without always having to retrieve content each time. However, fine-tuning can be more time-consuming, may require specialized expertise, and needs periodic re-training to remain up-to-date.

Public vs. Private Use Cases

When building an AI Agent for external customers, you’ll likely rely on publicly available documents, product catalogs, and user guides that are safe to share widely. In this scenario, partnering with a commercial LLM provider (e.g., OpenAI, Anthropic, Gemini or Cohere) might be the simplest route. Using a commercial LLM allows rapid deployment, easy scaling, and built-in reliability. Since the content is public, concerns about sensitive data exposure are minimal.

By contrast, when developing an agent for internal use, you must ensure it handles your private documents, proprietary manuals, or confidential training videos securely. In this case, hosting a private LLM is often the best solution. Private models can be built on open-source frameworks such as LLama or Mistral, allowing you to maintain full control over data handling and compliance. This approach ensures that your proprietary information never leaves your secured environment, mitigating both risk and regulatory concerns.

Creating a Virtual “Guru” from Your Company’s Data

Imagine having a single point of knowledge — a virtual guru — that can instantly answer your engineers’ questions about product design specs, guide your sales team through the latest promotional materials, or help HR teams navigate internal policies. By connecting your AI Agent to a carefully maintained collection of data, you transform it into a wellspring of expert advice.

Setting this up involves:

  1. Data Ingestion: Gather all relevant company documents — whitepapers, manuals, video transcripts, and FAQs — and convert them into a searchable format.
  2. Indexing and Embedding: Use vector databases (such as Pinecone or Weaviate) to store semantic representations of your content, enabling the system to quickly identify relevant information.
  3. Integration: Connect your private or public LLM to the retrieval system. For public-facing agents, rely on commercial APIs. For internal-facing agents, host a private model in a secure environment.
  4. Continuous Improvement: Monitor performance, gather feedback, and continually refine the data indexing and fine-tuning to improve accuracy over time.

Conclusion

The introduction of AI Agents into your business environment can be a game-changer, turning static repositories of documents and product information into dynamic, on-demand advisors. By understanding the underlying architecture, choosing the right approach — RAG or fine-tuning — and ensuring proper security measures, you can empower employees and delight customers alike. Whether you use a commercial LLM for public-facing applications or host a private model for internal knowledge sharing, the result is a more informed, efficient, and innovative organization that stays one step ahead in the marketplace.

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Marco Ottolini
Marco Ottolini

Written by Marco Ottolini

Blockchain and Omnichannel Advocate, Hacker since 1980

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