The Top 5 Frequently Asked Questions When Deploying Patient Chatbots
Patient chatbots offer on-demand information covering a range of topics related to brands, products and conditions. They can also help facilitate HCP appointments, lead patients to discussion guides, information on savings programs and more. Here are the top 5 frequently asked questions when deploying a patient chatbot.
Our clients expect a fast, intuitive and always-on solution to provide patients with timely information related to their brand, condition, or product. A chatbot is an effective way for users to learn more and go deeper following or preceding a visit with a health care professional.
Yes, regardless of age or demographic, up to 97% of consumers say that they trust the information coming from a chatbot. It’s become expected that companies will have a conversational bot in place, so they can be contacted at all times. This experience is offered in the healthcare space in a legally compliant manner through conversationHEALTH.
Yes, absolutely. Conversationalizing a brand means ensuring ease of use for patients. As a starting point, prioritizing the chatbot on a website so it is immediately visible leads to greater usage. Second, having a robust promotional plan in place through multiple touchpoints to drive traffic is crucial for engagement. A chatbot will also drive data, which can further improve the customer experience as well as the chatbot’s accuracy.
No, think of a chatbot as a first point of contact. Most consumers and patients want to learn about a brand or condition on their own, in addition to speaking to a health professional. Guided chatbots provide a simple yet rich experience for patients to learn the basics before or after receiving in-person counsel.
We typically involve Medical, Legal and Regulatory (MLR) teams early in the development of a patient or consumer chatbot solution. Any conversational experience requires proper review and approval to ensure that conversations and conversation flows are compliant, which is why we work so closely with MLR, pharmacovigilance and IT teams.
Book a session with one of our conversational AI experts to learn how to engage HCPs and patients digitally.