Lion King: The Musical — Utilizing New Social Platform to Spread Joy
“What started as a random conversation on Clubhouse has scaled to something much greater. We have so many talented people contributing their time and energy to this performance. Our goal is just to spread some joy to people through these events. I never imagined this would get such a huge response.” — Noelle Chesnut Whitmore
The Clubhouse App has been a trending topic in the past weeks but this app has been around since May of 2020. In the recent months the app has broadened it reach with an “invite-only” model that is continuing to grow and provide a platform for micro influencers to grow their audiences. The audio-based app has created spaces of collaboration and innovation when garnering audiences for “Events” and “Rooms”. The perfect storm of creatives gathering and a random conversation inspired the upcoming event: Lion King: The Musical happening exclusively on Clubhouse on December 26.
Per the press release:
Lion King: The Musical on Clubhouse is a free virtual live concert event taking place on December 26th 2020, exclusively on Clubhouse. This event was created by marketing executive and event producer Noelle Chesnut Whitmore after being in a room with Bomani X & Myles Grier where she recognized Chris “Boogie” Glover, another user on Clubhouse, had a distinct voice and would be perfect to play Mufasa. Myles then started performing Simba’s lines and the idea took flight from there and has scaled to a full cast and crew of over forty actors, narrators, imagery (PTR), musicians, and a choir.
Noelle Chesnut Whitmore is serving as the director and executive producer. Kam Dela and Bomani X, whose picture is the current icon for the Clubhouse app, are serving as the musical directors. Award-winning actor Myles Grier will voice Simba, and Mir Harris will voice Nala. Other featured entertainers include actress and producer Gina Belafonte, Dr. Victor, Minh Do, Brandon Rainey, Tunde Sho, Dai Thompson, Felicia Brathwaite, Aja Monet, Shannon Yang and many others.
With the event being audio-based, the cast and crew have gotten creative with telling this story on the app. They are not only using live instrumentation, but they are also incorporating imagery and scenes from the original movie as constantly updating profile pictures of the participants while the performance progresses.
Although this is their first virtual music event as a collective, Noelle Chesnut Whitmore looks forward to expanding their digital footprint on Clubhouse and beyond.
The event takes place December 26, 2020 at 12pm PT/3pm EST and 5pm PT/8pm EST on the Clubhouse app. For media inquiries, please email Indya “Icy” Wright at icy@artistehouse.com
More about Clubhouse — Clubhouse is an exclusive, invite-only audio app where participants can move around virtual rooms discussing arts and culture, from popular TV shows to the state of the music industry.
Click on #TheLionKingCH to see the amazing feedback and how to support the creatives.
