Hasbro and Mattel Face Fresh Challenges Without Toys’R’Us

Theron Mohamed
Oct 27, 2018 · 3 min read

Hasbro and Mattel are racing to adapt to a toy industry transformed by the bankruptcy of Toys’R’Us. The toy retailer’s closure of its roughly 900 stores across the US, UK and Australia has led to sliding sales, delivery issues and new customer demands for the toymakers.

The demise of Toys ‘R’ Us fuelled a 12% fall in Hasbro’s net revenues — sales after discounts…