Breaking Bad: We Rebranded Our Startup Because We Finally Learned Our Story

adii
adii
Nov 1, 2016 · 6 min read

Breaking Bad: Evolving from Receiptful to Conversio

Receiptful was officially launched in November 2014 as a product that would allow Ecommerce stores to use their email receipts as a marketing opportunity. Our goal, initially, was to only have a paid option. Within a week of launch, we backtracked on that decision and made our product completely free. We accepted that we needed to find another way to make money in the future.

It was time to say goodbye…

1. Revolution; not evolution

The first thing we did was use the benefit of hindsight to determine where we had come from and where we were today.

2. Doubling down on our way

The other thing that we realized is that there was a difference — in some instances, a contradiction — in the things we were saying we wanted to do and the things we were doing.

Conversio: Breaking Bad

3. We needed a brand behind which we could rally

We formulated a new strategy and gameplan for Conversio: Breaking Bad.

Do Things. Tell Others.

Let’s face it: redesigns are fun. I’ve never met a designer that didn’t constantly want to redesign all the things.

Conversio

We are the Conversio team. Here we discuss the things we've done to help our customers and improve their experiences with our tools.

adii

Written by

adii

Currently working on Conversio (@getconversio). Previously: Co-Founder / CEO of @WooThemes. Also: New dad & ex-Rockstar. More at http://adii.me.

Conversio

Conversio

We are the Conversio team. Here we discuss the things we've done to help our customers and improve their experiences with our tools.