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5 Ways Your Social Media Posts Improve Your SEO

Convince & Convert
Nov 16, 2017 · 4 min read
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By John Jantsch

Google has been particularly enigmatic about how, or even if, its rankings are influenced by social media. But the experience of industry professionals has been universal — highly engaged content has much greater SEO value than do less popular pages. And that makes sense. Google’s algorithm is designed — and is constantly being tweaked — to find and rank high-quality, useful content for each search query. To do so, it needs a way to measure the value of sites.

Social signals are a helpful factor in making that determination because they represent independent assessments of a page’s content. You’re not going to like a piece of content on Facebook or share a link to it if you don’t think it’s worth reading, right? And you’re not going to spend your work break watching videos that aren’t, at the very least, amusing.

Social media engagement essentially provides Google with external validation of a page’s value.

This means that social media marketing and search engine optimization work in tandem; what works well for one works for the other. Here are five ways to ensure your social media posting helps your SEO.

1. Figure Out Who You Are, and Make It Known

2. Size Matters

If you want to build a community, you have to start by thinking of yourself as a leader. All of your social media profiles should be places where your ideal followers want to spend time. Putting out high-quality content is crucial, but then you need to engage. Identify key people in your niche, and follow them to get follows back. Offer incentives, such as a free download or entry into a giveaway in exchange for Facebook or Twitter follows. Get conversations started.

3. Court Admiration

Make it easy for people to engage with your content. Ask provocative questions to encourage discussion. Use hashtags to include your content in a larger conversation. Format tweets so they’re easy to retweet, and respond to all comments on your content.

4. Optimize Your Content

When it comes to search, keywords are the stepping stones that guide people to your high-quality website content. A Facebook or Twitter user may stumble upon your content because of them and like it, share it, or even become a follower.

5. Go Where the Followers Are

Successful social media posting and strong SEO strategy operate by the same rules: Provide smart, concise, and valuable content, watch your audience, and engage. By seeking alignment with your followers, you will become known and trusted as a leading expert in the field. They will begin to look out for your content and share it. Remember: That influence snowballs with each new high-quality piece of content you publish.

Originally published at on November 16, 2016.

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