I Just Launched New Podcast About Professional Speakers and Storytelling

Jay Baer
Jay Baer
Dec 5, 2019 · 3 min read
Image for post
Image for post

In addition to running Convince & Convert, I am a professional speaker and give many presentations each year on marketing and customer experience. I’m even in the professional speaking Hall of Fame (alas, no bronze bust included).

As a speaker, I have discovered that one of the elements that differentiate a good on-stage performance from a great one is the stories: how relevant are they to that audience and how richly are they told.

Why are some stories better than others, and why are some storytellers better as well?

This week, I launched STANDING OVATION to find out.

Where Professional Speakers Tell the Stories of Their Stories

Image for post
Image for post

Each episode of my new podcast, Standing Ovation, works like this: I introduce the episode, and then the audience listens to an actual signature story, told on-stage by a professional speaker. When the story concludes, I interview that speaker about how the story was found, developed, polished, and perfected.

The tagline of the show is “where professional speakers tell the stories of their stories” because it is precisely that: a deep and detailed discussion about the professional speaking and the art of storytelling within.

I learn something new about the art of speaking in every episode. I can truthfully state that I am a demonstrably better speaker just by recording the first few episodes of Standing Ovation, and I am THRILLED to bring this show to you.

Insights from Standing Ovation

  • There are huge differences in how speakers find stories. Many just “happen” to the speaker, and she or he eventually decides to use them on stage.
  • Even the best speakers consistently invest in professional coaching.
  • Speakers’ perfect stories vary widely: some try new things in front of an audience each time, while others polish on paper or in rehearsals.
  • The best speakers make themselves relatable to the audience by telling a personal, humanizing story early in the presentation.

One of the other interesting elements of this show is that we only hear the story, we don’t see it. Thus, you can really lock into the tale and “feel” how it works, without needing to watch the speaker act out the story or their slides (although most of these stories are performed without many, if any, slides).

The guests on the program are leading lights among professional speakers. Here are the first three episodes (all available now):

Episode 01: Scott McKain

Episode 02: Lisa Ford

Episode 03: Scott Stratten

If you are a speaker, hire speakers, would like to be a speaker, or simply want to become a better communicator and storyteller, this is the podcast for you.

You can find Standing Ovation here, or wherever you get podcasts. I’d love you to give it a listen.

p.s. — Speaking of audio, if you have Amazon Alexa or Google Assistant devices, enable the “Holiday Hit History” skill/app for a special surprise from me and Convince & Convert! Go to HolidayHitHistory.com if you need instructions.

Originally published at https://www.convinceandconvert.com.

Convince & Convert

Convince & Convert: content, social, customer experience

Jay Baer

Written by

Jay Baer

Founder of Convince & Convert, a digital media and marketing company. NY Times best-selling author, global keynote speaker. New book: Hug Your Haters

Convince & Convert

Convince & Convert: content, social, customer experience

Jay Baer

Written by

Jay Baer

Founder of Convince & Convert, a digital media and marketing company. NY Times best-selling author, global keynote speaker. New book: Hug Your Haters

Convince & Convert

Convince & Convert: content, social, customer experience

Medium is an open platform where 170 million readers come to find insightful and dynamic thinking. Here, expert and undiscovered voices alike dive into the heart of any topic and bring new ideas to the surface. Learn more

Follow the writers, publications, and topics that matter to you, and you’ll see them on your homepage and in your inbox. Explore

If you have a story to tell, knowledge to share, or a perspective to offer — welcome home. It’s easy and free to post your thinking on any topic. Write on Medium

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store