Culinary tourism startup plans to go from offering cooking classes to building a global cooking community around local food traditions.
Bangkok, 18th December 2018: Cookly, the world’s largest cooking class platform, has launched a new logo as it embraces its foodie dream of building a global community of food, culture and travel enthusiasts.
Launched in 2015, Cookly’s original mission was to serve as a booking platform for cooking schools around the world. By improving the ease and convenience of booking culinary experiences online in more than 100 destinations, the startup quickly won over fans and users from around the world.
Building on this initial success, the company started to engage with their users and partners, seeking improvements to the Cookly experience. This ultimately led to a reconsideration of Cookly’s positioning and overall mission, with an emphasis on connecting a community of users with a passion for food and culture.
Cookly’s Co-founder and CEO, Benjamin Ozsanay, says: “Our goal is to build a global community that allows our members to share, discover and learn about cultures through local foods and cooking traditions.”
Along with a new mission, Cookly also has a new logo that captures the values of the company. The original chef hat logo has been swapped for a traditional mortar and pestle, which tells a more relevant brand story. A different font and color have also been implemented in the new logo.
Ozsanay explains: “Even though the chef hat symbolised cooking, we moved away from it as we realised that it does not represent Cookly’s values and vision. Cookly is about accessibility and sharing traditions in cooking, culture and food. The mortar and pestle stands for all of these elements which we identify with. It is the most ancient cooking tool that is still being used today in many food cultures around the world. Nothing replaces the hands-on experience and the flavors produced by the traditional mortar and pestle.”
Cookly’s passion for food, culture and travel has also led to plans to evolve into a community-focused experience for users. A new iOS app has been launched recently and a variety of new online features are scheduled to be released in 2019. Users can look forward to a revamped experience filled with new content, a loyalty program and even a recipe bank for traditional dishes from around the world.
With its aspiration to build a global community, Cookly is not only focusing on traveling foodies, but also identifying local food enthusiasts living in multicultural cities as members who would enjoy using its platform to learn more about traditional cuisines. Cookly’s goal of bringing a community together is blending nicely as it gains momentum, with much to look out for in the coming months.