All the Wrong Reasons to Create a Connected Product, and One Very Right One

Zvi Frank
Zvi Frank
Nov 5 · 3 min read

There are many wrong reasons for bringing a connected product to market. It is important to acknowledge that the reasons that move a company to action will define the functionality, business model and go-to-market actions the company will take. Furthermore, the reasoning will dictate what will ultimately be measured to assess success. Bottom line, going at it for the wrong reasons increases the probability of failure dramatically.

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Zvi Frank

Written by

Zvi Frank

Frank is the Co-CEO of Copilot (www.copilot.cx), the leading automated customer experience platform for consumer electronics.

Copilot.CX

Copilot is the first automated customer experience platform for consumer electronics.

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