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Copywriter’s Toolbox

Power Word Play for Copywriters: ‘Astonishing’ Your Readers

Get Their Attention

Photo by Ben White on Unsplash

Every copywriter who is worth their salt uses power words (they trigger an emotion or response, either positive or negative) to their advantage. Power words are known for getting people to click on headlines, open emails, sign up for a mailing list, share content with…

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Shannon Cheesman

Shannon Cheesman

I’m a marketing copywriter with a background in TV news. I’ve written everything from blogs to breaking news stories (and everything in between) in my career.