Apple’s new growth phase
What affects the growth of Apple shares? The position of the company and the release of a new look.
Taiwanese DigiTimes Edition informed that Apple should have completed engineering inspection and testing of the iPhone 12 till the end of June and begun its bulk production in July.
The company has registered certificates for nine new smartphone models from Apple. All new smartphones will probably belong to the iPhone 12 series, including two devices that may belong to the iPhone 12 and iPhone 12 Max, and the rest to the iPhone 12 Pro and iPhone 12 Pro Max models.
According to a DigiTimes report, the production of four iPhone 12 models should start this month, however, the world is still curious whether the devices will go on the market at the same time or not. Apple is likely to hold a presentation of the new smartphones in September, but bring them to the market in October-November, 2020.
Ming-Chi Kuo and other analysts previously stated that older mmWave 5G-enabled models will hit the market later due to delayed delivery of some components caused by the coronavirus pandemic. However, Wedbush analyst Daniel Ives says that Apple’s supply chain has normalized ahead of expectations and the company would launch this 5G cycle in the typical September timeframe. It is assumed that Apple would launch four iPhone models with a mix of 4G and 5G compatibility across the lineup. Ives said that there will likely be both U.S. and non-U.S. versions of the 5G iPhone, with only some models sporting faster mmWave 5G support.
Besides the new iPhone 12 series, Apple announced launching a new virtual version of its Apple Camp program for kids and parents. Apple Camp is aimed to help introduce kids ages 8 to 12 to new ways they can express their creativity and technical skills using Apple products. Because of the current quarantine, Apple is moving its Apple Camp program online for this summer. Live virtual sessions will last between 30 to 60 minutes and will be held on Webex.
It is also important to say Apple Watch remains a smartwatch leader although its share down from 46.7% in Q1 2019 to 36.3% in Q1 2020. Analyst Vincent Thielke sure it’s caused by Apple customers switching attention to AirPods as a ‘must-have’ accessory. According to Canalys analysis, Apple Watch has a 36.3% share of the market. The closest competitor is Huawei with 14.9%, followed by Samsung with 12.4%.
Currently, Apple shares’ price is $364.80. Evercore ISI analyst, Amit Darianani, predicts that Apple’s service business will exceed $100 billion in four years.
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