Annie Shares Helps “ Shenzhen Fair 2019” to Promote Film and Television Copyright Protection by using Blockchain
The China International TV Drama Program Trade Fair 2019 jointly organized by the China TV Drama Production Industry Association and the Shenzhen Film and Television Industry Federation, was opened in Shenzhen. Ms. Huang Qinghua, the vice president of the company, attended the “Shenzhen Fair in 2019” and conducted in-depth exchanges and discussions with industry experts on “the protection and regulation of film and television copyright in the new era”.
As the most important communication event for the Chinese TV drama industry, the “Shenzhen Fair 2019” has established a summit forum including “Recognition of Advanced Industries”, the release of “ China TV Drama Industry Survey Report 2019”, “Audiovisual Contents and Forms in the 5G Era”, The forum of “Maintenance and Standardization of Film and Television Copyright in the New Era”, “Promotion and Trading of Chinese and Foreign Film and Television Programs” and other links aim to summarize and commend the production and broadcast results of TV dramas in the past year, and focus on the current national culture of film and television The new requirements of industry and film and television cultural products, together with the opportunities and challenges brought about by the 5G new technology revolution, start discussions and research, and brainstorm for industrial development.
At the forum of “Maintenance and Standardization of Film and Television Copyright in the New Era”, the Vice President of Annie Co., Ltd. Ms. Huang Qinghua and the President of China TV Drama Production Industry Association You Xiaogang, President of Beijing Academy of Media Science Lu Menglong,, and Legal Director of iQiyi Hu Huiji, expert member of the Legal Committee of China Television Drama Industry Production Association Sun Lei, and other experts in the film and television industry and the legal community discussed the use of blockchain technology in the protection of film and television copyright. Huang Qinghua said: “With the continuous development of technology, it has become a consensus in the market and the industry how to achieve greater value in copyright. The main responsibility of Annie is to achieve greater value for everyone’s copyright. The company’s copyright-based blockchain is the basic copyright service platform “Bancuan” has taken advantage of the unforgeable characteristics of the blockchain to establish a service model of “creation as confirmation, use as authorization, discovery as safeguard”, which aims to effectively enhance the value of users’ copyright. As of now, the company has provided users with a total of 1.66 million + copyright services.
Different from the infringements of publications such as pictures and comics, film and television infringement are characterized by difficulty in obtaining evidence and tracking. Especially in the current high-tech infringement, the phenomenon of film and television infringement is endless, and it has become a severe area of copyright infringement. Huge economic losses to market and industry practitioners. According to the data provided by the Ministry of Public Security: “In 2018 alone, pirated and infringing links of 80 film and television works amounted to 384,200, causing losses of about 5.938 billion yuan for all parties.” Blockchain technology, because of its openness, anonymity, and non-tamperable information, has natural advantages in the use of copyright protection, which can effectively improve the monitoring efficiency, shorten the monitoring cycle, and provide users with powerful copyright protection services. As the first company in the A-share listed company to apply blockchain technology to the field of copyright protection, since the introduction of blockchain technology in 2016, Annie has been committed to the exploration and practice of blockchain technology. Provide business systems developed with copyright protection services, copyright big data, copyright authorization transactions, and IP incubation to provide users with powerful copyright services and fully enhance users’ copyright value.