3 Simple Things I Did To Run Profitable Facebook Ads

Nick Nolan
Copywriter’s Handbook
6 min readOct 12, 2024

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Image via Unsplash+ | @gettyimages

When I started my mobile car detailing business, one of the first things I did was join Facebook groups for detailers. Everyone in these groups is looking to grow their business, or offering advice on how to grow.

I found plenty of mixed opinions about running ads.

Every group post asking where the best place to run ads had differing opinions. Some said Google was the best and Facebook doesn’t work. Others said Facebook ads was how they got all of their customers. Everyone agreed that ads on Nextdoor and Yelp were a waste of money.

I decided to try Facebook and Google, and they both worked. But Facebook ads were less expensive and got me more customers. It was a huge help that I had run profitable Facebook ads before, for myself and clients.

In total, I’ve spent ~$500 on Facebook ads, and have gotten a 15x ROAS.

Every $1 I spend on ads gets me $10–20 in return. I still need to do the work, so it’s not an unlimited money printer. But I’ve kept my schedule full and profit margins high (~80%).

Here’s a look at the numbers behind my most successful ad:

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Copywriter’s Handbook
Copywriter’s Handbook

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Nick Nolan
Nick Nolan

Written by Nick Nolan

Freelance marketing consultant | Writing about Copywriting, SEO, and Social Media

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