3 Strategies To Add Authentic Urgency in Your Copy

Nick Nolan
Copywriter’s Handbook
5 min readDec 14, 2023

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Photo by Wilhelm Gunkel on Unsplash

You need urgency in your sales copy if you want to sell.

The big problem is, people use fake scarcity tactics. I get emails every day saying the sale is ending in 24 hours, and then the next day it’s been extended. Or I only have 7 days to get a reward, but I get the emails every week.

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Nick Nolan
Copywriter’s Handbook

Freelance marketing consultant | Writing about Copywriting, SEO, and Social Media