57 Questions to Unlock Better Landing Page Copy
Ever stared at a blank landing page, with no idea of where to start?
Last year, someone paid me $400 to rewrite their homepage. I was stoked to see the Stripe notification in my inbox. I spent the next few days staring at the current homepage, wondering what I should write. I started looking at their competitors, but nothing seemed to fit.
I had no clue where to start.
Whether you’re launching a new product, redesigning your website, or creating a sales page, getting the right words on the page can feel impossible.
I’ve reviewed 100s of landing pages. Most of them lack key information that potential buyers need to become customers.
You start by looking at the competitor pages, reading landing page best practices, and using templates or frameworks. While that’s all useful, it leads to cookie-cutter pages and you miss what makes your product stand out.
Using AI gives you similarly generic results.
There’s a better way.
These questions help unlock your page’s core messaging. Answering them will help you’ll uncover the insights about your product, your customers, and your unique value that potential buyers need to know about.
