A 3-Step Process for Writing Compelling Benefits
I’ve seen copywriters post “Sell benefits, not features.” 100s of times.
But…they never seem to get more specific than that.
Weak benefits don’t grab attention or sell anything.
The main purpose of using and leading with the benefits of your product or service is to grab attention. You can’t slap any random benefits on your landing page and expect business to 10x.
You’ll be ignored if the benefits you use are:
- Too vague or generic
- Missing emotional connection
- Not tied to customer pain points
This 3-step process will help you find the most compelling benefits that grab attention and get you more customers.
Step 1: Feature → Practical Benefit
Start with your feature list.
Features are the raw material you start with before creating compelling benefits.
Write down every possible feature of your product or service. The features are the factual, tangible characteristics or components that describe your product or service.
This includes:
- Technical specifications
- Built-in capabilities
