The Copywriters Who Stare at Goats: How to write slogans without losing your mind

Can you be a copywriter and still maintain your sanity? The answer, it would seem, is yes — but only if you’re careful. Copywriting can be a grueling job. Not only do you have to come up with clever and catchy phrases, but you also have to make sure that they are effective in driving traffic and increasing conversions.

Slogans are my ultimate nemesis. You want an entire marketing campaign built around a company that sells one product? You got it. Fiction book about a drug dealer stripper with…

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Lindsey Chastain

Lindsey Chastain

I’ve always wanted to be someone. I guess I should have been more specific.