These 5 Practices Will Make You A Better Copywriter
Copywriting is one of the most valuable skills you can learn today.
Yes — even in the current world of robot writers. I’ve learned to use AI in my copywriting process. It’s immensely helpful, but only because I can weed out the 97% nonsense that AI spits out and refine the 3% that has some potential.
Here are 5 simple things you can do to become a better copywriter.
These will help you whether you’re a total beginner or expert. And they have nothing to do with AI tools.
1. Don’t get stuck in a bubble
You’ll never be a great copywriter if you don’t love learning.
I discovered two brilliant copywriters on LinkedIn (Dave Harland and Eddie Schleyner) when I still thought they were lawyers dealing with copyright issues. Eventually, I figured out what they actually did, and I became obsessed.
I wanted to learn everything I could about copywriting.
I started reading blogs, listening to podcasts, and reading books. I stayed up late studying copywriting legends like Eugene Schwartz and Ogilvy.
That helped me build a foundational understanding of copywriting. But the learning journey can’t end there.
