Nov 20, 2022
9 min read
Why You Need Long Copy to Sell Anything Online
One of the constant debates in the marketing world is long copy versus short copy.
The short copy advocates argue that we can’t pay attention for more than 4 seconds. We’ve all got Twitter-brain and will never read more than a few short sentences.
One of the most common copywriting tips I see on social media is “keep it short and choppy.” Why bother blabbing…
