You Brush Your Teeth and Eat Bacon for Breakfast Because of Copywriters

And 3 other things that marketing campaigns turned mainstream.

Photo by Fredrick Suwandi on Unsplash

A few months ago, I heard the story of how Claude Hopkins was the man who made brushing your teeth every day a mainstream practice. Hopkins was hired to market a toothpaste called Pepsodent.




The Copywriter’s Handbook gives you the resources you need to write clear, compelling copy.

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Nick Nolan

Nick Nolan

Creating useful content | 4x Top Writer | Currently building ➔

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