Your Sales Copy Needs to Solve a 2am Problem
If you’re a freelancer or provide any type of service to other people, you need to speak their language.
If you want people to give you money, they need to see the value of what you’re offering to help them with. And 99% of the time, they’re not searching for your solution.
→ They have a problem and need it solved.
→ You have a solution that can solve it.