Copywriter’s Handbook

When I started my mobile car detailing business, one of the first things I did was join Facebook groups for detailers. Everyone in these…

Advertisers in the U.S. spend over $1 billion on Facebook ads every week. Businesses of all shapes and sizes are buying ads — from…

Writing copy for your website is hard.

Build your copywriting foundation with these 4 pillars.

Stealing copy from others was never the intended use

It used to be an afterthought.

Actionable tips from the past to improve your business copy today

You need urgency in your sales copy if you want to sell.

You’ve heard this copywriting tip over and over and over again:

Positioning will make or break anything you’re trying to sell.

Since my first day as a freelancer, I’ve never had nothing to do. There’s always something I could be doing, and usually a long list of…

“Sell benefits not features” is one of the most overhyped and incomplete copywriting tips.

It takes years of practice to become world class at any skill.

Your success as a writer largely depends on your ability to grab attention with headlines.

The above the fold section is the most important part of your website and landing pages.

I’ve shared a lot of tips about landing pages here on Medium and social media. This is one of my favorite topics, and everyone with a…

One of the biggest challenges I faced when creating an online course was pricing it properly.

Research is the fuel to writing any good sales copy.

When Google Bard was released, I compared it side-by-side with ChatGPT, and Bard was the clear loser.

The 16-Word Sales Letter by Evaldo Albuquerque is a top-tier copywriting book. There’s a reason why it’s 4x more than most books ($40).

I’ve studied and reviewed 1,000s of landing pages.

Your landing page will always be a work in progress.

You’ve probably never heard of Bob Stone before. There are 1,000s of articles and social media posts about copywriting greats like Gary…

When you learn copywriting, one of the first concepts you’ll hear about is the Big Idea.

There’s endless copywriting advice shared online.

Proper positioning will make or break the success of your products and services.