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Copywriter’s Handbook
Everything you need to know about copywriting.
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Latest
How To Analyze Winning Sales Copy
How To Analyze Winning Sales Copy
so you can write your own
Nick Nolan
Oct 29
These 5 Practices Will Make You A Better Copywriter
These 5 Practices Will Make You A Better Copywriter
Copywriting is one of the most valuable skills you can learn today.
Nick Nolan
Oct 23
3 Simple Things I Did To Run Profitable Facebook Ads
3 Simple Things I Did To Run Profitable Facebook Ads
When I started my mobile car detailing business, one of the first things I did was join Facebook groups for detailers. Everyone in these…
Nick Nolan
Oct 12
Follow This On-Page SEO Cheat Sheet When Crafting Your Next Blog
Follow This On-Page SEO Cheat Sheet When Crafting Your Next Blog
5 tips to give your article a better chance at ranking.
Will Anthony
Feb 23
Copywriting 101: Write Winning Copy with the Four C’s
Copywriting 101: Write Winning Copy with the Four C’s
Build your copywriting foundation with these 4 pillars.
Will Anthony
Feb 8
Trending
I Started a Publication to Help You Learn Copywriting
I Started a Publication to Help You Learn Copywriting
I started learning about copywriting in 2020. I came across some popular copywriters on LinkedIn and wanted to learn more.
Nick Nolan
Apr 2, 2022
Are You Answering These 10 Questions on Your Sales Page?
Are You Answering These 10 Questions on Your Sales Page?
The 16-Word Sales Letter by Evaldo Albuquerque is a top-tier copywriting book. There’s a reason why it’s 4x more than most books ($40).
Nick Nolan
Aug 19, 2023
How To Research Your Customers and Competitors
How To Research Your Customers and Competitors
Research is the fuel to writing any good sales copy.
Nick Nolan
Sep 11, 2023
Latest
How To Use Copywriting Swipe Files the Right Way
How To Use Copywriting Swipe Files the Right Way
Stealing copy from others was never the intended use
Olga Sentrec
Jan 12
7 Simple Website Copy Templates
7 Simple Website Copy Templates
Writing copy for your website is hard.
Nick Nolan
Jan 11
P.S. Is Not Dead — Learn How To Use This Powerful Tool to Make Your Reader Take Action
P.S. Is Not Dead — Learn How To Use This Powerful Tool to Make Your Reader Take Action
It used to be an afterthought.
Olga Sentrec
Dec 29, 2023
Insights From a 6-Month Copywriting Journey With Gary Halbert
Insights From a 6-Month Copywriting Journey With Gary Halbert
Actionable tips from the past to improve your business copy today
Olga Sentrec
Dec 19, 2023
3 Strategies To Add Authentic Urgency in Your Copy
3 Strategies To Add Authentic Urgency in Your Copy
You need urgency in your sales copy if you want to sell.
Nick Nolan
Dec 13, 2023
Why You Can’t Sell Benefits on Their Own (and what to do instead)
Why You Can’t Sell Benefits on Their Own (and what to do instead)
You’ve heard this copywriting tip over and over and over again:
Nick Nolan
Nov 21, 2023
Answer These 8 Questions To Clarify Your Product Positioning
Answer These 8 Questions To Clarify Your Product Positioning
Positioning will make or break anything you’re trying to sell.
Nick Nolan
Nov 20, 2023
How Should You Spend Your Time as a Freelance Copywriter?
How Should You Spend Your Time as a Freelance Copywriter?
Since my first day as a freelancer, I’ve never had nothing to do. There’s always something I could be doing, and usually a long list of…
Nick Nolan
Nov 16, 2023
How To Talk About Features on Your Landing Page
How To Talk About Features on Your Landing Page
“Sell benefits not features” is one of the most overhyped and incomplete copywriting tips.
Nick Nolan
Nov 3, 2023
The Fastest Way To Become a Better Copywriter
The Fastest Way To Become a Better Copywriter
It takes years of practice to become world class at any skill.
Nick Nolan
Oct 21, 2023
Two Techniques Used To Write Two Famous Headlines
Two Techniques Used To Write Two Famous Headlines
Your success as a writer largely depends on your ability to grab attention with headlines.
Nick Nolan
Oct 11, 2023
5 Things You Need Above The Fold (with examples)
5 Things You Need Above The Fold (with examples)
The above the fold section is the most important part of your website and landing pages.
Nick Nolan
Oct 10, 2023
How to Create Your First Lead Magnet This Weekend (& Fill Your Email List With Hungry Leads)
How to Create Your First Lead Magnet This Weekend (& Fill Your Email List With Hungry Leads)
Matt Giaro
Sep 22, 2023
12 Tips For A High Converting Landing Page
12 Tips For A High Converting Landing Page
I’ve shared a lot of tips about landing pages here on Medium and social media. This is one of my favorite topics, and everyone with a…
Nick Nolan
Sep 17, 2023
Why My Copywriting Course Will Never Cost More Than $100
Why My Copywriting Course Will Never Cost More Than $100
One of the biggest challenges I faced when creating an online course was pricing it properly.
Nick Nolan
Sep 14, 2023
Testing Google’s Newest AI Writing Tool: Text FX
Testing Google’s Newest AI Writing Tool: Text FX
When Google Bard was released, I compared it side-by-side with ChatGPT, and Bard was the clear loser.
Nick Nolan
Aug 26, 2023
A Few of My Favorite and Least Favorite Landing Pages
A Few of My Favorite and Least Favorite Landing Pages
I’ve studied and reviewed 1,000s of landing pages.
Nick Nolan
Aug 11, 2023
A Simple Process To Optimize Your Landing Page
A Simple Process To Optimize Your Landing Page
Your landing page will always be a work in progress.
Nick Nolan
Aug 6, 2023
Bob Stone’s Gem - A Simple 7-Step Copywriting Formula
Bob Stone’s Gem - A Simple 7-Step Copywriting Formula
You’ve probably never heard of Bob Stone before. There are 1,000s of articles and social media posts about copywriting greats like Gary…
Nick Nolan
Aug 5, 2023
The 3 Types of Big Ideas For Copy That Sells
The 3 Types of Big Ideas For Copy That Sells
When you learn copywriting, one of the first concepts you’ll hear about is the Big Idea.
Nick Nolan
Jul 25, 2023
3 Pieces of Popular Copywriting Advice You Should Avoid
3 Pieces of Popular Copywriting Advice You Should Avoid
There’s endless copywriting advice shared online.
Nick Nolan
Jul 23, 2023
A Quick and Practical Guide to Positioning
A Quick and Practical Guide to Positioning
Proper positioning will make or break the success of your products and services.
Nick Nolan
Jul 22, 2023
I Created a Copywriting Course in 24 Hours
I Created a Copywriting Course in 24 Hours
After years of preparation…
Nick Nolan
Jul 19, 2023
How You Can Get Paid to Practice Writing Sales Copy
How You Can Get Paid to Practice Writing Sales Copy
No experience or clients required
Nick Nolan
Jul 16, 2023
The Success of Your Sales Page Hinges on These Two Elements
The Success of Your Sales Page Hinges on These Two Elements
Sales pages are difficult to write.
Nick Nolan
Jul 7, 2023
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