Have Some Fun With Your Copy

A great question asked on Yes.No (you are using that site I hope) was how do you create a fun user experience with copy. Here is a link to my answer on the site http://bit.ly/1TzZ1Tc. This is an important point that can frequently get overlooked in the process. While the purpose of copy is to get a sale, you want to leave the customer with a good feeling about the decision they made.

One excellent way to do this would be to involve your employees in the copy, or at least an employee avatar. Tell the user who is on the other end of that click, that it is another human being. We want to do business with people we know, like, and trust and this is an opportunity to touch on all three of those.

When you share the story of how the company was started, include some fun facts. You may want to even talk about a light-hearted mistake that your readers will relate to. Obviously, make sure it is the type of mistake anyone can imagine doing, not that you used “password” as a password and got hacked. That one would have the customer think twice about trusting you with information.

This is one place where microcopy can play a key role. I know Buffer does a great job of having fun with some of the error messages and there are many other examples as well.

Humor and having fun with your copy can be a great way to connect, but you need to be careful that it will match with who your customers are and what your product is.

Here is a great article from ConversionXL on When Humor Converts http://conversionxl.com/does-humor-convert/

Let me know in the comments what sites do you think do a great job with having fun in their copy.

To learn more about copywriting, pick up a copy of Copywriting for Non-Marketers at https://gum.co/copy