Two Word Copywriting Lesson

There are two words that can help you make your writing a lot stronger.

“So what?”

That is the question the reader has in their mind. It is your job as the writer to make sure that you are answering that question.

We need to speak to the reader in terms of benefits not just features. The classic example, Apple didn’t say the iPod has 5GB (or whatever it was) they said “1000 songs in your pocket” since that is what is important to the market.

Take a few things you have written recently and see where you can present a stronger argument by showing the reader what it actually means.

Copywriting for Non-Marketers is available at https://gum.co/copy