How to Make Your Writing Captivating with One Simple Technique
A secret strategy of pro copywriters
Have you ever become so engrossed in a TV show that you spend hours binge-watching the episodes? (My weakness is British murder mysteries.)
Maybe your friends told you it was an amazing show that you absolutely had to see. So when you finally have free time on a Saturday evening, you decide to put on the first episode.
At first, you’re leaning back in your chair and enjoying the show, but you have one eye on your phone as you scroll through social media. (Yes, I’m guilty of this.)
And then: Bam! The unexpected happens.
A plot twist changes everything.
You put your phone away, and you’re now on the edge of your seat.
Before you know it, you’ve finished episode five. It’s late into the night, but you can’t tear yourself away from the screen.
You have to find out what’s going to happen next.
Is your favorite character really going to get killed off? How will the screenwriters tie up all those loose ends?
Okay, maybe you’ve never binge-watched a TV show, but perhaps it’s happened to you with a good book.
