We All Need A Coach = Compelling Copy

This week has SUCKED for me!

Nothing disastrous, but almost the exact opposite of Awesomeness.

As a matter of fact, I’ve been Lifting & Eating way better this week!

I even did some super Cool & Fun things, here in my home-country of Vietnam :)

Ho Chi Minh City

But my “Creative Flow” & Motivation to write Copy has been absolute shiznits :(

My fellow Copywriting Family out there know what I’m talking about.

That feeling of living in a deep and dark “Creative Valley.”

This meant that, my usual deep-seated Desire to Write was DEAD.

I found myself waking up in the morning, and just laying in bed…with zero desire to write.

The thought of opening my laptop, and expressing my form of Art…seemed annoying and impossible.

That NEVER happens to me.

I knew something was wrong.

It wasn’t depression (which I do occasionally struggle with).

It wasn’t lack of energy, or lack of food.

I hardly drank any Brew, so it wasn’t that either.

REAL Motivation rarely just “Pops Up” out of nothing

One of my online personal training clients and I….were recently discussing how “he couldn’t imagine doing this stuff on his own.”

We also talked about how we BOTH needed someone, who’s an Authority in the field/endeavor we’re pursuing…to help Motivate & Guide us.

And it’s funny b/c the Best Coaching/Student relationships…almost always involve the Coach being Paid.

Either by the student…or by a school, or an institution.

Heck…even Tom Brady has VERY Expensive Coaches!

That conversation, with my client really resonated with me.

It was in my head all week, but it just wasn’t “Clicking.”

Until tonight…

You see…I had a Call with my Copy-Coach tonight.

Wisdom was dispensed.

My Perspective, Motivation & Focus are now drastically, and positively altered.

But what really stuck with me, regarding my Experience with “being Coached” like I was tonight…

…was that the “Wisdom” wasn’t earth-shattering.

In fact, I could have read it in a book.

I could have even watched it, on a youtube Motivational video (which I watch a TON of btw).

What made my “Coaching Experience” so profound, was that my Coach knew Exactly what buttons to press.

He knew exactly how to package, and present a compelling “Pep-Talk” that would breath LIFE back into my Passion & Desire, to be the World’s Best CopyWriter.

(and YES —> being the BEST Copywriter in the World — is one of my Life Goals!) :)

KNOW Your Students = KNOW Your Audience/Target Market

Yep — there’s a nugget of Copy-Wisdom here!

Yes…we ALL Need a Coach.

But what we really NEED is a Coach who’ll speak to our deepest Needs, Wants & Desires and ultimately get us to…

TAKE ACTION!!!

Generic and non-Specific Messaging = ZERO Action being Taken, by a Student, or Reader (or VSL watcher) ;)

In closing…I want you to sit back, and really think about Your Audience.

Is your message Compelling & Specific to your Target Market?

Enough to get them to Take Action on whatever it is, you’re trying to get them to do?

Only you KNOW the answer to that question.

I just hope my FB “Pep-Talk” allows you to reach out, and HELP your Audience…even more than you are today!