Brands to direct connect to fans
WPP head, Martin Sorrell, commented on the importance of augmented reality and brand activation in sports at 2018 CES event.
“Sports teams are brands that fans have strong emotional ties to, and sponsors will need to find new and better ways to speak directly to customers through digital and social channels. “Activation is going to become increasingly important in terms of giving the sponsors opportunities to differentiate their products and services and build a relationship with you or I as the consumer,” Sorrell said.
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Sorrel went on to talk about the importance of niche sports to brands and AR.
“sports with more limited audiences are going to become even more important and significant.”
The thing I’m most interested in is virtual reality — augmented reality as well,” he said, “but that’s where I think the most exciting opportunities are.”
