Core Sports & Entertainment Network
To supercharge fan engagement the Core Network fuses entertainment, sports and esports to create a new level of events, sponsorship, merchandise sales, and betting. By utilizing the blockchain, the Core Network is the first of its kind technology platform and ecosystem for augmented reality sports and entertainment games. Developed to enable rights holders, influencers, brands, businesses and 3rd party developers to build their own game applications. Founded on the award-winning technology and applications from Mobovivo and experiences of ePlay with prominent partners. The Core Network is where Pokémon Go meets Daily Fantasy and Amazing Race meets Hunger Games.
Executive Summary
With over 2 billion smartphone users in the world generating more than US$100 billion in annual gross revenue, projected to double by 2020, mobile gaming in sports and entertainment has become the bedrock of a US$1.1 billion eSports, US$100 billion mobile games, US$61B sports advertising and US$37.9 billion sports gaming market. The Core Network unique value proposition is an open and distributed network that fully disrupts audience engagement and advertising offering augmented reality games for sports and entertainment on the blockchain leveraging existing technology and an award-winning team.
Problem
Regulation and centralization of licensing and intellectual property rights in sports and entertainment constrains narratives, audience reach, and financial potential in a fragmented and global digital marketplace. The audience engagement, payment, and distribution models are not suited for digital natives and the broadest potential audiences. In 2018, 33% of total global advertising revenue is forecast to be digital. The decentralized, fragmented, and global nature of digital engagement, distribution and consumption of sports and entertainment content and games requires an open and distributed network that transforms audience engagement and advertising. Disintermediating and redistributing resources and value closer to consumers, social media influencers, athletes and game developers who can best create and iterate narratives for engaged audiences.
Solution — Core Blockchain Network
The Core Blockchain Network (Core Network) is an open and distributed protocol built on the Ethereum blockchain. It aims to mitigate the current inherent deficiencies of existing sports and entertainment audience engagement, advertising, and distribution models, for example, an athlete or influencer may go direct to brand and vice versa with no impedance in deal flow. By marrying blockchain technology with mobile technology, augmented reality, advertising, distribution and development, new systems to support enhanced audience engagement can be drastically improved and sped to market. The Core Network leverages the new CORE Coin, existing and new game titles, and an existing game engine.
CORE Coin
“CORE Coin” ERC20 token is a new cryptocurrency that brings advertisers, storytellers, athletes, influencers, and audiences together in a new way. At its core are great sports and entertainment technology and titles.
CORE will be earned and used by players, game developers, partners, clients, film and television producers, athletes, instagram influencers, advertisers and audiences for mobile sports and entertainment experiences. Audiences and advertisers use CORE Coins to buy items and services for themselves or for others. CORE can then be used for advertising inventory, level-ups, unlocks, digital items via in-app purchases, and physical merchandise. The community contributes to development, participates in programming, votes for on-air contestants, donates to charity, subscribes to content, and purchases advertising associated with sports and entertainment titles.
CORE can be used in games, by gamers, and for the creation of new games. CORE can be used to earn executive producer credits and fund production for screen-based entertainment. CORE can be used for advertising, charity, and sports. The benefit to 3rd developers integrating the Core Network into their app is access to brands, merchandise, charities, advertising, influencers, and athletes. Core Network offers more value given wide use across many apps in an open network, than one used strictly within a proprietary system.
CORE is rewarded through engagement and becomes superior to other currencies as the resulting value enables storytelling, charity, rewards, engagement, and growth of the Core Network for sports, entertainment, brands and audiences.
Game Titles, Game Engine, and Core Network
The system includes three main components. The 1) Game Engine (already in use with new features to be added), the 2) Core Network (with new and existing applications) and 3) Game titles (some under development). The Game Engine and a preliminary set of titles is in market and in use by large brands such as CBS, Cineplex, ESPN, and others. Opening the technology and infrastructure to 3rd parties, athletes, brands and advertisers creates a strong core for direct and advanced audience engagement. That is why the community and the platform is called CORE.
Game Engine
The focus of this initiative are the titles and the Network. New and existing titles have access to existing technology and infrastructure to support growth, maintenance, hosting, and so on. The technology and infrastructure, the Game Engine, is a multiple award-winning platform from Mobovivo. Mobovivo is a wholly owned subsidiary of ePlay Digital.
Core Network, having access to the Game Engine, the rest of the technology platform and existing clients and partners creates unfair production and marketing advantages for new game titles and the Core Network.
Game Titles
Game titles under development by ePlay Digital, others to be released for Mobovivo clients, and those from 3rd party developers build on this existing technology and infrastructure, benefit from an existing and experienced team at Mobovivo and ePlay Digital. The game titles are simply different use cases for the same platform.
Core Network
The final component, really the most important, is the Core Network. The Core Network connects participant engagement to rewards, incentives and the opportunity to redeem engagement for further engagement, advertising, product placement, physical merchandise, digital items, subscriptions, content and charitable donations.
Vertical Integration
Simultaneous value creation in new titles and technology features are being developed.The resulting intellectual property is a series of titles, innovative technology utilizing the blockchain and the Core Network. The titles are game and media franchises with multiple revenue sources and vertically integrated to cross-promote and create network effects for the users, advertisers, and CORE coin holders.
The design of the CORE Network rests on three main pillars: 1) transparency, 2) equitability and 3) community-focused. Firstly, open and transparent standards facilitate trust and privacy. Secondly, revenue shares are redistributed away from unnecessary intermediaries to end-users, creators, social media influencers, storytellers, talent, and developers.
Team
The team behind Core has deep technical, media, international, blockchain and gaming experience. Building titles and the Core Network on top of existing multiple international award-winning technology allows products to scale and expand to international markets. Already deployed in 6 languages and 18 countries, including with mobile games and apps for ESPN, Intel, Thales, Sony, Cineplex, CBS, Time Warner Cable, Academy Awards, and FIFA World Cup. The Core team is core to success for expansion and growth in key target markets such as North America, Europe, and Asia — adding sports and entertainment properties to the Core Network at vivid pace.
Technology
Core has significant advantages given access to Mobovivo award-winning technology and ePlay’s upcoming sports & entertainment titles. Further titles, including from 3rd parties on the Core Network leverage this same existing technology to allow products to scale and go to market faster and better.
The platform has been used at scale for the Academy Awards, FIFA World Cup, the Los Angeles Lakers, and every playoff in every league since 2013.
Use Cases
The Core Network team and technology will launch new titles and features aligned to three main use cases that are pitched as follows:
- Pokemon Go Meets Sports — convergence of fantasy sports / esports and augmented reality
- Hollywood meets AR — convergence of Instagram, YouTube, Twitch and Kim Kardashian: Hollywood mobile game
- Hunger Games meets Amazing Race — convergence of mobile games and primetime reality and game shows.
Not simply limited to mobile games, titles leverage: broadcast sports, reality, award and game shows, live sports, augmented reality, social media, eSports, celebrity and influencers. The Network built for a digital item, advertising, and subscription revenue to a growing list of titles where rewards can be turned into real value. The three main uses cases using same technology platform to deliver a suite of sports, eSports, and entertainment titles rapidly throughout 2018.
The Core technology and titles are green lit, with more titles in the queue. The team’s track record on the convergence of live television sports, live sports reality programming, augmented reality (AR) and Instagram celebrity in sports and entertainment is internationally recognized. The Game Engine platform and its products are the framework for a growing and exciting digital item economy. The next step is to create a new core to the sports and entertainment ecosystem. A new cryptocurrency that brings advertisers, storytellers, athletes, influencers, and audiences together in a new way.
Core is the first of its kind technology platform and ecosystem for AR-driven sports and entertainment games. Developed to enable rights holders, influencers, brands, businesses and 3rd party developers to build their own game applications. Founded on the award-winning technology and applications from Mobovivo and experiences of ePlay with prominent partners.
Why Blockchain?
Core Network is a technology, production, marketing and distribution platform. Celebrity-fan engagement is interrupted by old business models and players. There are agents, agencies, news organizations, unions, leagues, and more between a fan and a celebrity or athlete. All taking percentages and at times restricting access to an open interaction between brands that want to support athletes and influencers, athletes that want to support a charity and engage with audiences directly. The Core Network makes connections to facilitate transactions, engagements and interaction. The Core Network is using the blockchain to decentralize and facilitate transactions such as the following:
- In-app transactions (rewards, redemptions, digital items)
- Decentralized supply chain for: 1) brand — influencer; 2) brand — audience; and 3) influencer — audience relationships and connections
- Physical Merchandise
- Subscriptions
- Video Streaming
- Augmented Reality on blockchain
- Smart Contracts on blockchain
- Advertising Exchange and AR Ad Marketplace built on blockchain
- Gaming
