Increasing Advertising Inventory and Authentic Experiences
Centralization of licensing and intellectual property rights in sports and entertainment has long restricted narratives, audience reach, and financial potential in the existing fragmented digital marketplace. This is starting to change as athletes, influencers, actors, audiences and brands are finding ways to connect directly. However, the audience engagement, payment, and distribution models are not suited for digital natives and the broadest potential audiences.
In addition, physical and online advertising inventory is severely restricted. There is only so many Instagram posts an influencer can make about their new yoga gear, only so much concrete in a sports stadium, only so much fabric on a jersey, so much skippable 30-second TV advertising inventory, and so many ad-blocked banners available. Restricted inventory requires technology innovations to increase engagement and thereby revenues.
Core solves the key problems identified by offering: 1. game titles, 2. game engine, 3. a blockchain enabled network and rewards and advertising system to directly connect audiences, athletes, celebrities, influencers, brands, sponsors, and charities.
Core addresses limited advertising inventory with highly engaged games and augmented reality that create brand activation in physical locations.
