Mobile Advertising Market Shows Gap

Mary Meeker at Kleiner Perkins continues to point out the mismatch between ad spending on mobile and time spend on mobile in the US. She concludes that this represents a US$16B opportunity as ad spending is keeping pace with audience time spent. Meeker also indicates the fast pace of growth of mobile advertising in 2016 at 22% growth year over year.

US$16B Opportunity for mobile advertising in US described by Mary Meeker