Mobile Gaming Revenue Market Exceeds $100B

The mobile games market worldwide is expected to exceed US$100B in 2017 with US$46B of that in the US. Online sports gaming transactional revenue is estimated at US$38B in the US.

Mobile game revenue falls into 3 categories. The fastest growing, in-app purchases, driving massive revenues.

The above shows the breakdown of mobile app revenue by category: advertising vs. in-app purchases vs. paid apps. These revenue types are not mutually exclusive. A mobile game can achieve in-app transaction revenue and advertising revenue simultaneously. According to figures from AppFlyer, in-app revenue is now the largest and fastest growing revenue segment and exceeds mobile advertising by 300%.