Mobile transaction vs advertising revenue.

Mobile app transaction revenue exceeds advertising, however advertising is becoming a bigger part of the formula. AppFlyer has determined that the “the average global paying user spends $9.60 a month per app, which is 20 times more than the average user.”

AppsFlyer also breaks down in-app spending by user and shows that iOS users are 2.5x more likely to make an in-app purchase and value is about 2 times greater than Android users. They also break down revenue by region, showing the highest average monthly spending is in Asia followed by North America.

The in-app purchase market is clearly a big and growing market. At the same time mobile game advertising continues to climb and take a larger proportion of overall app revenue.