#Business

E Zach
Corgi Time
Published in
3 min readMar 31, 2017

Malek Nejjai posts for an IT blog with general topics relating to the economy and business.

In this first blog, Malek comes off as a leader, someone you really want to listen to and identify with. I feel brought in, but not forced, to understand his take on what is going on in society today and how it is affecting business. The way he writes makes me want to help spread the word of how important technology has become in relation to business.

Malek writes with a lot of commas and run-ons resembling his thought pattern and stream-of-consciousness style. This benefits him because it is similar to how most people think when formulating thoughts and ideas in their heads making him come off more as an equal partner.

His word choice and phrasing tends to have him come off as an educated, white collar man, targeting more of an educated audience without being overly scientific or boring. He says things like “book our holidays” which makes him seem relatable to me considering most people with 9 to 5 jobs or in schooling plan for holidays. Then you will see words like “revolutionized” which remind you he is educated and helps him win you over to his side through creating a tension and higher stake in the topic at hand of how business needs to change with the times. Lastly, he shares a “we all make mistakes/I’m just another guy like you” kind of persona when he says “thanks to our smartphones.” This helps the reader remember not to idolize this person but to take in his suggestions freely as though they thought of it first. It is a really strategic form of writing for, as I’ve stated before, has an educated manner about it without being overbearing and ‘too much’.

In Nejjai’s second blog, we see a different kind of content. It is him discussing his travel plans and tells an anecdote about his process in buying tickets to his destinations. In this blog, I still get convinced that the times are changing and that he has a clear understanding that technology is adapting so we should with it.

“And when the reality hits you, you sometime find that it is not just the technology but, more importantly, the integration and cooperation between the different players in the travel arena that make the difference.” This sentence has a more relaxed format in regards to starting the sentence with ‘and’ and using words like ‘arena’, however it still comes off as an educated man who experiences the same hardships most of us go through making him more human. “When reality hits you,” is something that we all experience constantly and adds a little humor and light-heartedness to the content because of its natural phrasing. Those four words always have the same inflection when read aloud with a sarcasm and self-criticizing twist.

“Although no-frills airlines might be the low cost and ancillary unbundling champions, they are also the nerve-unbundling champs.” In this part of a sentence we see some big words like “ancillary” and “unbundling” which once again show his educated qualifications for talking to you and recounting his advice on the topic at hand. Then he says stuff like “nereve-unbundling champs” which gives you a taste of his enthusiasm and support for quality services. I would definitely be friends with this guy, even though he is probably a low older than I am.

All in all, Malek Nejjai is the guy we want to listen to and support. He is educated, qualified, and kind of a cool human. No stick up an a** here.

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