Coaching the internet’s Calories
Muscle Milk bros and cardio bunnies I would like to dedicate this post to a man who definitely knows the details, tricks, and myths encompassing the world of fitness. Tony Schober, aka Coach Calorie, isn’t your typical former USA military officer and Texan. Schober also is a great fitness blogger and personal editor of his very own popular website coachcalorie.com.
What exactly does this Coach Calorie guy even write about? Well obviously he discusses methods of how to loose weight and have the “perfect body shape.” Besides helping people end their weight loss struggles, Schober also discusses ways one can eat healthy, ways one can exercise properly, how fitness matters go way beyond the superficial barrier, psychological phenomenon that are found within physical activity, and how individuals can maintain their weight.
Schober began blogging about health and fitness because growing up he won multiple weight lifting competitions and participated in every sport imaginable. Because of this intrinsic love for fitness and health the Coach Calorie website has taken the world by storm transforming Tony Schober into an internet fitness icon.
Every month tons of people pay Schober $295 for him to plan their meals and exercise routines since he’s a certified personal fitness instructor. Having posted a new entry every week since the blog began in 2011, his website has had over 14 million readers view his site and has formed a following of over 200,000 readers ultimately leading him to receive awards such as being recognized as one of the top ten Social HealthMakers of 2013.
Even though Schober writes his Coach Calorie blogs in order to express his love for fitness and health, Schober’s main angle for his blogs are to help his readers with anything health and fitness related. As Schober said himself, “this website is about you.”
So, what do these blogs even look like? Well, I can illustrate this through two of my favorite Coach Calories blog posts. Stop Putting Deadlines On Your Weight Loss and How To Care About Fitness During the Holidays (When You Really Don’t Want To) perfectly channel who I am as an athlete and are structured in a way that are very easy to read because each post breaks up every subtopic in subsections that way the reader knows what to expect. However, there is no blogroll present anywhere within the website so this may demonstrate that Schober takes immense pride in his website by only promoting his posts.
Stop Putting Deadlines On Your Weight Loss talks about how many individuals who are trying to loose weight always seems to have this preconceived notion that they need to loose large amounts of weight super quickly. Within this blog post Schober acknowledges all the thoughts that readers are thinking of like how when we loose track of our healthy habits we “give up again until next year.” Overall his tone and voice are very personable and relatable. In this post Schober also illustrates an informative and formal tone and voice due to offering the simple solution of focusing on “the root of the issue” of weight loss “instead of trying to control the outcome.” Lastly, Schober’s tone and voice within this post has a supportive vibe to it due to caring more about the reader’s health and happiness than the amount of pounds they’ve lost so far.
How To Care About Fitness During the Holidays (When You Really Don’t Want To) discusses how when it comes time to embrace the festive holiday season, that the last thing on everyone’s mind is to exercise while the first things are to relax and feast. Similarly, in this post Schober also uses an informational, factual, personable, and relatable tone and voice by proposing possible solutions for how people can stay somewhat active and healthy amidst the consumption of turkey and Christmas cookies. He tells his readers to only indulge in foods that they love eating, to exercise through physical activities they intrinsically like to do, and to not be disappointed if they don’t perfectly meet their fitness expectations.
These blogs generate large degrees of positive readership because multiple readers post comments on Schober’s blogs. Many comments consist of readers relating to what Schober stated in his post by discussing their own personal experiences and how they agree with the main messages that Schober is trying to emphasize. In response to these comments Schober actively responds to practically every comment as if he is actually having a conversation with the reader in person.
And that my Muscle Milk bros and cardio bunnies is what I call great blogging.
