Go big
Show don’t tell
Published in
2 min readJun 1, 2020
Harwell is the UK’s most significant centre for ‘big science’ research, housing our national synchrotron, Europe’s biggest laser and about 5,000 research scientists. But hardly anyone has heard of it.
Since 2013 we have been helping Harwell achieve their ambition to be Europe’s rival to MIT. Our brand positioning for them, based on extensive research with stakeholders onsite and globally with current and future stakeholders, identified three components that in combination give Harwell as unique strength: Scale, Activity, Collaboration.
Harwell’s brand identity communicates these strengths. It is literally too big to be contained.
