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Brainstorming a DIY Media Company Toolkit

I’ve seen a few reporter friends in 2020 part ways with their companies in favor of starting their own publication. This has got me thinking about what tools would be needed in order for someone to create their own media empire. It used to be just a blog with some search marketing but then evolved to include social media. Now, there are plenty of platforms and apps in the marketplace that’ll greatly improve your reach.

As someone who has not only worked for two tech publications but spends his life observing the news practically every waking moment, I’m wondering what would be in one’s toolkit. Personally, I’m leveraging Flipboard to help curate all the articles I see, but how do I supplement that work? I’m using social media channels and hope to use my newsletter as well. But what else is out there that people would use to create a well-rounded program without a steep learning curve?

With that in mind, I thought I’d use this post as a sketch pad for ideas. I’m open to hearing what tools you’d include.

  • Email newsletter: Substack, Revue, MailChimp, TinyLetter
  • Podcast: Anchor
  • Text messaging: Subtext
  • Video: YouTube
  • Live media: Twitch, Facebook Live, YouTube Live, Twitter Live (Periscope)
  • Subscription/Membership: Zealous, Patreon



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Ken Yeung

Ken Yeung

Technology Editor at Flipboard. Journalist and marketer. Formerly with VentureBeat and The Next Web.