Here Are 5 Growth Marketing Case Studies From The Last Decade
A look at startups and businesses from the last 10 years
Growth has been a term coined by Silicon Valley as a way for companies to scale at huge rates both organically and paid. Initially, it started with finding ‘hacks’ to find opportunities to scale quickly by experimenting quickly and efficiently.
Although experimentation is surely still a part of growth, it has moved more away from hacks and into more focused approaches and mentality than finding a quick, easy way to success.
From infamous examples like Dropbox’s free storage giveaway and Hotmail’s “Get Your Free Email At Hotmail,” we have since moved on to a new decade of growth marketing tactics. In this article, instead of exploring the older famous and popular case studies, I wanted to look at some more recent examples in the last decade from startups and businesses.
1. Robinhood
Robinhood has been the poster child for all retail investing during 2020. With many people confined at homes, many people, especially millennials, started paying more attention to the stock markets.
Robinhood was attractive, especially for millennials, with its “no commission fee” structure, which has generally put the younger audiences…
