The One Thing I See Startups Get Wrong With Marketing

Few do it well, but most don’t

Photo by Nik on Unsplash

We live in a world where marketing is everywhere.

Virtually every company or startup, even if you’re just starting, will be doing some marketing, even if it’s as simple as designing your first logo.

I’ve worked from the largest to the smallest, and even the biggest companies often fail in what might seem like an easy thing to do but, in reality, is one of the most challenging things to undertake in marketing.

This is creating a proper branding strategy that properly syncs with your audience.

So let’s digest what this actually means first.

Understanding your audience is essential for product market fit and just the general success of your startup.

However, when you add branding to it, it becomes complicated.

Many think branding is a color scheme or perhaps a logo, but it’s way more than that.

It’s what your audience perceives your company to be.

From its values, aspirations, challenges — these are all things that get reflected in your brand. From promises to storytelling, everything you create forms the identity…