The Psychology Behind Why Memes Are so Marketable and Popular

Memes have been around for decades and now used for marketing

Photo by NIPYATA! on Unsplash

Recently, Zoë Roth, who was the kid in the ‘disaster girl’ meme, sold it as an NFT for half a million dollars. With the rise of both memes and NFTs in recent years, it has become a factor of life that these two concepts are here to stay and ironically go hand…