Why You Should Pay Attention To Micro-Influencer Marketing
It’s time for the smaller fish to shine through
Influencer marketing has been around for decades. We've seen it in all shapes and forms, from big brands like Nike leveraging their sporting celebrities to Coke and their iconic branding campaigns.
However, for the most part, it has largely focused on big names and brands coming together to collaborate on an idea.
In recent years however we’ve seen the term micro-influencer pop up more frequently. Although this new wave of influencers may not have the millions of followers that big-name celebrities do, they still influence and connect with their audiences even with their smaller followings.
Although there isn’t a technical definition for a micro-influencer, many classify them by looking at their follower or subscription numbers, which can range from 1K to 100K.
With COVID-19 and its impact on digital marketing, micro-influencers are set to grow in popularity so let’s look at why.
