Why Every Marketer Should Be Using ChatGPT Every Day

And a step-by-step guide on how I use it

Photo by Andrew Neel on Unsplash

It's no secret that ChatGPT exploded into the world as this new sexy tool that everyone wanted to try.

We all thought this would be the start of AI transformation and that it was about to take over all our jobs.

Although that hasn't completely come true yet, there is no doubt it's made an impact, even though the initial hype of ChatGPT has died down ever so slightly.

What we're left with is a powerful tool that has become integral with many industries, especially marketers.

What's surprising to me is how many marketers not using it

I speak to marketers daily through agencies, my job, and my side hustles. The number of marketers who aren’t using ChatGPT regularly astounds me.

ChatGPT isn't meant to take over our jobs (right now, at least).

But after using it occasionally, I now incorporate it daily into my work.

Even as I write this article, I'm using ChatGPT to generate idea and points to add on top of what I had already fleshed out. To my surprise, many marketers still lean towards blogging as the main use case of ChatGPT.

But it's so much more.