Weekly Process + Semester Schedule
Corporate Identity, ART327, Fall 2018
Weekly Process
This will be updated each week to keep you informed about what is due in your process documentation for grading. Process/assignments due must be uploaded each week by Friday at 9am for grading. No late process work will be graded. No process=0/4.0.
Tips: Create and post screen shots/scans/photos of your process to Medium as you work. Most written assignments can be completed directly in your process documentation. Make this a habit now and you will never need to go back and update to meet the weekly process deadline.
Week 16: 12/12/18
FINAL REVIEW: All work due for final!
Week 15: 12/5/18
DUE: 2nd Finish of Museum and Music Festival Projects
Week 14: 11/27 or 11/29: 30 Minute Crit with Packaging Class
DUE: 1st Finish of Museum and Music Festival Projects
Week 13: 11/21/18 (Wednesday)
Conference Call @ Noon
Museum Project
Final Logo/Logotype with Tagline
Logo Motion Graphic
Website Initial Design/Layout Experimentation (multiple ideas!)
One additional collateral item that would be sold at a museum gift shop + gift bag
Festival Identity System
Initial Logo Sketches utilizing type manipulations
+ 3 Revised, tighter digital revisions based on initial sketches
VIP Package Initial Sketches
Box for shipping + inside components (water bottle, apparel, lanyard w/ticket/map/schedule pamphlet)
Week 12: 11/16/18 (Friday)
Conference Call @ 1:30 or 2:00PM
Post to Medium:
Museum Project
Logo Revisions
Research on Paper, Special Processes (wax seal)
Festival Identity System
Namestorming
Research: Design/Advertising designed by and directed towards women (look to history!)
Type Experimentations that distort/deconstruct existing titles logotypes based on research
Week 11: 11/7/18
Museum Project
Logomark/logotype Critique —continue experimentation with skull/inkblot design
Business Card/ Letterhead/Envelope Critique
Festival Identity System
Name required before identity can be developed
Review of research/existing visual design reference — too contemporary/trendy, look to history of design, female artists/designers/singers, and how design was used to ‘market’ to women in the past as an opportunity to use irony and/or comment on women’s rights/equality/empowerment
Week 10: 10/31/18
Museum Project
Critique of current logo and business card
Due next week: attempt multiple new revisions by painting half with black acrylic paint, then fold over to create mirrored effect (using current image as template on light table), revise circle to have rougher, hand done edge (like logotype)
Business card — reduce size of logo, add subtle texture to black bg
Add letterhead and envelope, and consider ways to create an animated version of the logo with flies (maybe coming in and our of skull eye sockets and flying around, then landing in place)
Additional ideas for collateral materials?
Examples of stationery systems and museum collateral materials provided for inspiration!
Music Festival Project
Review research (excellent!) and discuss genre/direction for project
Due next week: Performance Line up, namestorming for festival name, location? Idea board with example typography, color palette, imagery/style reference, sketches for collateral materials, any other visual reference as inspiration relating to artists/genre
Week 9: 10/17/18
A1 Electric
Present Logo Variations to Client
Museum Identity
Continue Revisions of Skull/Ink Blot, add hand done style to circular frame, revise business card
Introduce Music Festival Project
Week 8: 10/10/18
Due next week:
Museum of Death: Revise logo mark (balance of rorschach and skull), revise type by playing with smaller sizes and more spacing + ink and small separating visual (fly?), list of potential collateral materials and ideas for developing as part of identity system
A1 Electric: Increase spacing between A and 1, extend slabs and angle to match slant of A, create logo lock up with name (A1 Electric), brainstorm tagline for A1 electric. Exercise: Namestorming, Color Studies (RED).
Week 7: 10/03/18
Review of initial rorschach experimentation and type usage
A1 Electric logomark revisions/critique
Illustrator tips for building and editing logotype combinations
Discussion of future project topics (music)
Week 6: 9/26/18
Class cancelled.
Week 5: 9/19/18
Week 4: 9/12/18
DUE: Museum Project: Completed matrix and new sketches based on strongest combinations, A1 Electric: Digital logo sketches combining various A’s and 1’s, with a focus on positive/negative space relationships.
Critique of sketches and discussion. Review of matrix and ideas for expanding/revising ideas.
DUE next week: Get computer back and back up files immediately (and often, moving forward)!
Museum project: Focus on rorschach (ink blot) concept — create ink blot tests by folding paper and inking one side with one or more combinations of elements (just 1/2 of each) then fold together press and repeat — please create at least 20 ink blot tests. Scan and begin experimenting with adding museum name set in various typefaces/styles/scale/placement.
A1 Electric: variations on A with 1 in negative space as discussed, plus new sketches with other potential logomarl/logotype ideas (review types of logos and develop a variety of options based on these).
Week 3: 9/12/18
DUE: Museum Project: Brainstorming Lists and Sketches, A1 Electric: Digital logo sketches combining various A’s and 1’s, with a focus on negative space.
Critique of sketches and further brainstorming of lists (converting abstract ideas into visual objects) and creating a matrix to find unexpected combinations.
DUE next week: Complete matrix of words from brainstorming lists and develop more sketches, set A’s and 1’s in a variety of typefaces and continue combining letter/number forms.
Week 2: 9/5/18
DUE: Museum Research and Logo Sketches
Sketch Critique
Don’t say and show the same thing!
Type + Image (YES!)
Type = Image (NO!)
Due on Medium by Friday: brainstorming lists of things associated with museums and death, ways to combine these (written)
Due next week: More sketching (50+ ideas)
Logo Examples (for inspiration/discussed in class):
Logo Thumbnail Brainstorming Exercise
Quick, time-based logo sketching is a great way to brainstorm visually without getting bogged down in the details, or caught up in your own criticism. Make, then critique — do not attempt to do both simultaneously!
Step 1: Each student writes 10 logo sketching prompts, focusing on common logo types/forms, style, design principles, and ideas related to the project.
Step 2: Read post it prompt to class and set timer for 1–2 minutes until post its or time runs out. Start a new sketch for each prompt.
Step 3: Now take a look at what you have (time to self critique!). Use these sketches as the starting point for adding more ideas, combining ideas, etc. then expand/revise. We’ll have a group critique of three tighter, revised sketches next class from each student.
Student-generated logo sketch prompts from today’s exercise:
Symbol that combines two or more things on the mind map
As many emblem shapes as you can draw in 1 minute
Wordmark — made of non-letter characters
Pictorial — Use existing symbols to make an image
Wordmark — tall, condensed type
Wordmark — ligatures
Emblem — breaks the shape it’s contained in
Pictorial — Word or image made of hands
Character — eyes, nose and mouth
Pattern in wordmark or icon
Wordmark — variations in line weight
Wordmark or letterform — bubble letters
Motion in a logo
Character — animal
Logo with texture (distressed, pixelated, out of focus…)
Wordmark — unicase
Abstract symbol
Letterform — Historical
Letterform — materials (string, cut paper, clay, metal, wood)
Wordmark or abstract symbol — continous line
Wordmark or abstract symbol — geometric
Wordmark or abstract symbol — made of squares/triangles/circles
Straight lines and dots
Emblem that is ornate/calligraphic
Lettermark — modern/abstract
Lettermark — script
Lettermark — visual substitution
Lettermark — contained in a shape
Wordmark — hand lettering
Pictorial — assemblage
Lettermark — transitional contrast
Wordmark — stacked type
Wordmark — 3D type
Wordmark — script type
Wordmark — bold
Wordmark — lowercase
Wordmark — various font styles
Logo — symmetrical/assymetrical
Lettermark — using pos/neg relationships
Project 2: A1 Electric Logo
Review RFP (Request for Proposal) and discuss client needs
To begin: focus on client direction of letterform combinations: especially 1 inside A as negative space, but other ideas are encouraged as well!
Due next week: initial ideas for letterform combinations (can be hand or digital sketches)
Week 1: 8/29/18
Review syllabus, schedule, projects, course expectations
Set up Medium account
Project 1: Museum Identity
Choosing a museum, brainstorming, research (due on Medium by Friday)
Type of Logos
Due next week: 50 logo sketches
