Lauren Novak: Process Documentation

Corporate Identity, Fall 2017

Table of Contents

Project 4: Restaurant Logo (Identity System)
Project 3: Museum Logo (Identity System)
Project 2: Olympic Bid Logo
Project 1: We Stand Together
Read and Response
Jump to Bottom

Read and Response

11/21/17 Successful Collateral Items

The brand I found which I felt has successful collaterals is BOK Craft Beer. They incorporate patterns and even a texture into their items. I like how they made a bag out of the same material they put around their beer bottles. I also love how the coaster has an element that sticks up, like a deers head would. Also the patterning is successful, as it could be used on many different things in different forms and still be recognized.

I also found some digital collateral that I felt was successful, it is for a brand called FLOR. They have a motion graphic for their logo, that rearranges the letters in the logo, that also shows how they can rearrange and make creative carpet layouts, which is what their company is all about.

10/26/17 Identity System Redesigns

One logo that I think has a successful redesign is this Mozilla logo. I think it is successful, because with the changes, the logo becomes more related to its subject. With the new logo, it looks as though the words are being highlighted like you can do in a browser, and also the i l l have been replaced with : / /, which also relates back to the web because it is what is in the browser right before a website starts.

One redesign that I found unsuccessful, is the Universitat Oberta de Catalunya logo. This university is UCO for short, but in the new logo design, it looks like 3 O’s, or maybe one U and two Os. Whether this was intentional or not, I do not think that it came out very successful, because for me, not knowing the university, it is very confusing. I also think the way the logo is laid out, it reminds me of a hospital or clinic logo, instead of a university logo.

The identity system that I think is very successful is the one for a restaurant in Mexico City called Fonda Mayora. What I love about this identity system is the way they make the ‘M’ stand out in the name. They decided to take the ‘M’ and use it as an element for design, to make them stand out as a business, allowing the ‘M’ to be responsive. I think the design system is very simplistic and elegant, even though ‘fonda’ means a cheap, small eatery that serves only a handful of dishes, they make it feel so elegant and casual, even though the translation of that word makes it seem like it would almost be like a fast food place. Even though the concept behind the changing ‘M’ is unknown, I think that it is still successful because it allows them to stand out and create an identity that is simple and could be recognized by many.

10/24/17 Art of the Menu

The first menu I chose that excited me, is a Boba drink menu. This menu is simply just hanging above the counter where you order. The reasons why I think this menu is so successful is because it lays out the steps to ordering the Boba tea, in a very simplistic, and explains what kinds there are and different combinations you can make. I also enjoy how they use multiple typefaces within the menu, and it has the look of being written on a chalk board.

The second menu that really excited me was a menu for a cocktail bar. In this menu, as similar to the other one, explains all what goes in each cocktail, in an almost scientific way. It was named after a second world war aircraft, and I feel as though this menu really gets the feel from that time period, and style. I just live the way it breaks down every drink, both in text and in an illustration.

10/3/17 Adding Effects to My Olympic Logo

I may try and add a gradient to my olympic logo since when many people think Miami, they think sunsets, and vacation. I think it will be worth a try to come through with that concept, but I am not sure it will be successful. My logo design is already a flat design, and I think it benefits from being flat, I would not try and make it 3-dimensional, because I don’t think it would make much sense to be. I think that overall, to tweak, and edit my logo without completely redesigning it, would just be to clean up some of the edges, and to play around with a gradient somewhere.

9/26/17 Help your Brand with Color Selection

  1. Most logos use one or two colors max because most companies want their company to evoke some sort of meaning pertaining to the purpose of their company. By choosing one or two colors allows the psychology of that color influence the total feel of the company and what they do.
  2. Colors that can help support the visual aesthetic for my olympic bid logo would be colors that have to do with the city of Miami, Florida. For example, if I were to stack the type in my logo, to represent the art deco architecture style in South Beach, I would use a warm pastel color somewhere within the stacked type. If I were to go with my logo based on the famous Miami Vice logo, I would choose a similar, if not the same, blue or pink, or both within my design to reference that cultural factor that many think of when they think Miami.

All in all, I would use the blue from the Miami Vice logo as my one-color for my logo design since I believe that one would relate most, and works well on its own since it seems to be an iconic logo with a common color that I think many would appeal to. For the two-color pallet I would use the pink and the yellow from the one building, because I think these warm colors work well together, makes me think southern, and summer, like I am on a beach. And finally if I were to use a three-color pallet, I’d use the 3 colors from the building on the left because they work well together, and the one blue looks just like the blue from the Miami Vice logo, which would give the feel of Miami.

9/21/17 Response: The iPhone X Notch is All About Branding

Another company that expands its branding in to its products is Arm & Hammer. Everyone knows the icon it uses, the famous muscular arm holding the hammer with the bright orange box holding the baking soda. But now they don’t only sell baking soda, they sell cleaning supplies and personal care items. I think they are successful in reinforcing brand awareness, by having such a well known icon and then deciding to use it on all other kinds of products after being so well known for their baking soda.

9/7/17 Class Readings Reaction

After reading the article about the new Whitney Identity system I enjoyed the redesign and the way it was utilized. Responsive design is a design that is responsive to the element or situation it is placed in. The design has the capability to manipulate itself to any environment it is put in, while still maintaining it’s identity, making it recognizable. I think that if the design was not responsive, it would be boring, but that fact that it has the capabilities to be manipulated and fit in to the environment I do not think it is boring in any way.

9/5/17 Class Readings & Reactions

  1. There have been many times I have copied ideas from other artists. Whether it was for a print in printmaking, or a design, I know I have copied some ideas trying to make them my own somehow. What I have learned from this experience is that when I try and copy an exact idea from someone else, it usually does not come out the way I want. I wouldn’t copy an idea completely again because, I have found to be more successful when taking bits of an idea, then adding on my own twist. One way I found to solve a problem in a design without copying is to simply seek inspiration, I usually go and look at many works of art until something sparks an idea in my head.
  2. I do not believe I have been copied or stolen from in any of my design work, but I remember a photograph of mine being stolen, someone posted it as if they had taken it. I was not very happy when that had happened because I was proud of the photo and thought it was a really good photo, and that I deserved credit for it.
  3. I do not think anything is original anymore. I have seen so many repeats and remakes. If someone were to come up with something never seen or heard of before it will be rare I believe because so many things have been done, there are millions of people on this planet, and many people may think similarly enough to come up with the same ideas.

8/29/17

Today is the first day of class, we have just created an account on this website, and are going to learn what our first project is going to be. This is where I will keep all of my process for this first project and I will make more stories for the projects following. Stay tuned.


Project 4: Restaurant Logo

12/5 Identity System & 5 Collaterals

CRIT:
3 Positives:
Everything is communicating well, the grungy but sophisticated look
Collateral choices are good, what is needed
Logo is strong with the stamp
3 Areas Needing Improvement:
Menu is hard to read, and the placement of the text makes it harder
The typeface, maybe need to rethink
The app organization and look needs improvement
3 Suggestions on how to improve:
On the menu divide the toppings in to sections to group it together more, also use the logo at the top of the menu, instead of the type.
Use the lighter brown paper stock, works best.
Maybe use a metal clipping mask in some text to bring in the metal for more punk.
The app needs overall improvement, needs a not white background, maybe a texture, like metal or brick, fix the buttons on the home screen, they do not relate.
Use a typeface maybe that is more condensed, but a san serif or slab serif, it works for the titles and subtitle, but not the smaller text.

11/30/17 10 Brand Style Guide Spreads

What I heard: Overall, my poster designs are stronger. But it needs to feel more like the mash pit, more punk, have some feel to it, rather than a clinical type plain branding guide, want it to feel like a part of my identity system. I need to take the check marks off of the dos of the logo, because it also looks like they are being slashed out. I need to incorporate more information about the logo, maybe the process in which I created it?
What I think: I think that I do need to make it feel more like the mash pit, and make it feel as though it is part of my identity, which should be easy to connect those. I also agree I could add more information and be more specific with what the brand is supposed to look like.
What I am going to do: The first thing I am going to do is find ways to connect the poster with the rest of my brand, so incorporating the typefaces used, the colors from the color pallet, and also textures used in my other materials. I also would like to add some imagery to the poster, either mockups or images I take of my collaterals and identity materials.
The first image on the left is a poster design, the following images are of a small booklet.
The pages after these last spreads will have photography of the identity systems and collateral items.
Another poster.

11/28/17 Critique

What I heard: Black on the burlap works better like a stamp. Rethink the typeface, try a more punk direction, it will relate better. Maybe fray the edge of the burlap to make it feel more authentic. There could be a metal element in there to bring in the punk feeling as well. Burlap is working well, and the texture from the burlap in the logo as well. Hierarchy and spacing and margins need to be fixed on my letterhead. The dark brown is too intense, doesn’t feel like a potato.
What I think: I think that the black works better on the burlap as well since it represents a typical stamp. I would like to add some punk feeling in to my designs, but I feel as though it might get too overwhelming and busy with added metal and other elements. I just need to find more ways to bring in the punk feel, because really the only thing going on in a punk direction is the grunginess of the stamp, but someone could just read it as a stamp, not as a punk design element.
What I am going to do: I am going to choose a new typeface, find something that feels punk. I am also going to rescan the burlap in with the edges showing to use the edge as another element. I need to try more ways to bring in a grungy punk feeling, maybe I will be able to do that in the folder and my collateral items. I also would like to use a brown paper to add that texture and color as well.

Collateral Brainstorming:

Menu, Takeout Box, Takeout Bag, Pins, Patches, Potato Masher, Mini burlap sack with stickers or magnets inside, App, Website, Stickers, Magnets, Burlap sack with drawstrings in top, Canvas bag, Key chain, Bib, Bracelet, 
To-go bowl, Coasters, Placemat (with potato facts and such on it), Takeout menu, Pen.

Menu: For the menu, if possible it might be nice to have a hard cover binding with a burlap cover, if I am unable to do so, I am going to do a menu with more stamped elements, and a nice earthy paper.

Pins: Pins seem to be a popular thing in punk, so I think I will try and make some pins that will have maybe the logo, or different things about The Mash Pit.

Mini Burlap Sack: Make a small burlap sack, that could either be used as a takeout bag, or as a souvenir bag with stickers ore magnets inside. Maybe try printing on the front of it to add the logo on there and have it feel and look like a real stamp.

App: I would like to create a free phone app that allows the viewer to see the menu, and also access daily coupons that only you can access if you are part of the fan club and have the app. Then you can also earn reward points as well.

Placemat: I think a placemat would be nice to have on all the table to eat, and also the customers can keep them if they’d like. It would also give them some fun facts to read about potatoes and other things that have to do with the theme to The Mash Pit.

11/21/17 Final Logo & 30 Identity Experimentations

Final Mash Pit Logo

11/16/17 Library Research

Today we spent class in the library finding resources to help us come up with an identity system for our restaurant. I looked at a few books, and some Print magazines. In the Masters of Design Logos and Identity, I decided that I would like to try something with a nice simple flowing pattern. I looked at Print magazines from the 1980’s and it seems a lot of the inspiration from their design is from modernism. I think I want to focus on having a very natural feeling, but I want it to also feel like an 80s feel, based on placement and the grid, and elements I use. I also found some books with pantone colors that may be of interest for me to use. I also thought it may be a good idea to include a potato burlap sack type texture, and also maybe using a photo of a real potato.

11/14/17 6 Color Trials

CRIT:

What I Heard: The color that the class found the strongest was lighter brown that represented an actual potato. There was also a suggestion to use a combination of both light and dark brown to bring in another color to add maybe a skin to the potato, and also to bring the letters in more to give more negative space with the color, or bring the letters out to the edge to break the edge and see what happens.
What I think: I was pleased to hear all of the class liked my logo. I think all the suggestions are good suggestions and are simple things that will make my design stronger.
What I am going to do: I am going to try and fix the color and space in illustrator, but if it doesn’t work out, I may have to do a whole new potato stamp to make it successful. Maybe if I do a new stamp then I can ink it right there as I am stamping it.

11/9/17 10 Variations

What I heard: The potato stamp is strong all on it’s own. Try using the shape of the potato, so the opposite, having the type white, and make sure the words are using up as much space as it can in the potato to really get that shape.
What I think: I agree, I think that the potato stamp is very strong on it’s own, as soon as I did the stamp, my other designs didn’t feel as strong anymore, and I loved the way the stamp looked, kind of washed out and natural, but also a little grungy, just like the theme.
What I am going to do: I am going to do some more potato stamps, trying to make the type shape as the potato to get that relationship of a potato being the main ingredient in my restaurants menu.

11/7/17 3 digital logos

What I Heard: All logos have a strong idea, the one with the masher gets hard to read when the potato and mashed potatoes are added. Try a real potato stamp to use as logo. Can put type in the potato stamp and use it as bottom of hand, or by itself. Also just put the masher by itself, want it to look rusty and old.
What I think: I agree, I think incorporating the real potato stamp is a good idea, I am not sure it will work successfully, but I am willing to try it. There were some differences in which logo is stronger, the masher or the hand, I have liked the masher from the beginning, but I am willing to move further with the hand, because I have grown to like that one as well.
What I am going to do: I plan on trying the real potato stamp and scanning it in to see how it will look with my design. I am going to add it to the hand, and try it by itself. I am also going to revise my potato masher logo to try and make it stronger by just using the masher combined with the type.

10/31/17 75 Initial Sketches

10/24/17 Idea Board

visual inspiration
research

Critique on Idea Board:

What I heard: Need more visuals!!! One theme that makes the most sense would be an Irish Punk Themed restaurant called ‘The Mash Pit’. That gives me a direction to go in for a theme to now make a visual idea board.
What I think: I like the idea, it will be something new for me to try, since I have not done a punk theme for any project I have done, and it kind of takes me out of my comfort zone.
What I am going to do: I am going to do some visual research for a Irish type punk theme to start getting visual ideas for a logo.

10/19/17 Ideas Part One

For my initial ideas, I was thinking to either create a restaurant with worldwide cuisine, serving all sorts of famous dishes pertaining to certain cultures and locations. I think the best location for this particular restaurant would be near the coast somewhere. Another idea I had was a dog friendly restaurant where a dog food menu, with dog friendly meals would be available to have an awesome meal with your favorite pooch. One last idea I had, could be a mashed potato bar, where mashed potatoes would be served, and can be personalized with whatever toppings or flavors you would like mixed in!


Project 3: Museum Logo

11/9/17 Folder Assembly & Crit on Revisions

What I heard: Had an individual critique with Bridgette. Overall, in some spots, the logo being blown up is too much and it starts to get tiring. For my collateral, use one sheet of paper, and fold and slice to double as a possible poster and book, also the margins should be larger and more imagery needs to be used. For the business cards, they need to be a little smaller, 2x2 inches. The type going vertical/sideways up and down is more successful with red logo on the front. Type should all be in the gray from my logo design. On the letterhead margins need to be larger, and the placement of the type should relate to the abstract image on the back, lining up with certain elements. Also maybe remove the center square from logo on the back of the letterhead to make it more abstract.
What I think: I agree that the logo is getting a little tiring the more I use it. I also think that all the suggestions given were great suggestions and will help improve my identity system immensely. I am concerned about getting enough information on my collateral, and clear, non-pixelated imagery. I think I need to find more ways to make everything related, but not too similar to the point where it gets boring.
What I am going to do: I am going to start from the beginning and small, I am going to make the small revisions, then work my way to the larger ones and larger items making them all relate, but different in their own ways to keep them interesting.

11/2/17 Identity System Revisions & Collateral Idea

A small booklet with information as my collateral.
Revised envelope, business card and letterhead.

10/26/17 Identity System, 5 trials of business card, envelopes & letterheads (front & back) & Critique

What I heard: The business card is just dying to be in a square format. Play around with the type to make it work well in a square format. Some colors should be reversed. Flood color and white logo. Good idea with logo in the right corner of the envelope to show placement of stamp, then put type in the left corner with address underneath. Full red flood on the back, white on the front. For the letterhead, keep type on the left side, all together aligned. Remove the extra shapes and elements, taking up too much space and is too heavy. Josefin Slab typeface works best with the Impact heavy typeface, it gives contrast and looks more approachable than heavy typeface.
What I think: I agree with the critique given, I think that having my business card in a square or almost square format will make the design stronger. I love the idea of having the tagline over the envelope flap, to give an action to the tagline “unlock the past” by having the viewer physically opening it. I also felt as though my letterheads were too heavy, and the class helped me solve that with some ideas, and I can’t wait to try them out.
What I am going to do: I am going to try all of the suggestions given, and work with alignments, and remove some unnecessary information to make the design stronger. Stronger alignments and proportions will help my designs immensely.

10/19/17 Final Final Logo

Last Critique: The space between the symbol and the type should be about double the space between the type itself on both horizontal and vertical orientations.

10/17/17 Finalization with Tag Line Crit

What I heard: Just use “unlock the past”, keep it all caps, for the horizontal orientation: move all the type over to be horizontal, could be many different variations. For the vertical orientation just use “unlock the past” and stack it on top or maybe the bottom.
What I think: I struggled a lot with the placement of where to put my tagline, so I kind of just placed it somewhere, but after talking I gained a much better understanding of what should be done with the horizontal and the vertical logos with the tag lines.
What I am going to do: I am going to use just the beginning of the tag line: “unlock the past”, and play around with placement in making my logo more successful.

10/17/17 Color Finalization with Tag Line

10/12/17 20 Color trials

Critique:
What I heard: The orange, red and blue all relate well, think about what would relate best to sing sing. Also grey or black will work for the block and ‘prison museum’. ‘Sing Sing’ should stay a separate color. Try red, orange and blue. Maybe try varying the opacity of the block letter forms to make them more visible, to hint the viewer should see sing sing in there.
What I think: I agree, those were my favorite color trials I had done, and I think they relate the best to my logo.
What I am going to do: I am going to try all of those things suggested above, then decide which is strongest for my logo.

10/12/17 Tag Line Examples

  1. Unlock the past… and open minds. (Sing Sing’s Current Tag Line)
  2. A new way to look at crime and punishment.
  3. Largest cellblock in the world.
  4. Unlock the cell.
  5. A place to receive them or a wall to enclose them.
  6. Paved with good intentions.
  7. Up the river.
  8. Takes us back to the beginnings of the country.
  9. The big house.
  10. History of crime and punishment.

10/3/17 24 Variations

9/28/17 Finalized Logos Crit

What I heard: The layout/brick inspired design is the strongest, I should go forward with that one. The type itself needs to take up more space within the layout, and the word museum needs to be included.
What I think: I was strongly for one of my other designs, but too many negative/misinterpreted reactions were coming from it, so I agree that the layout one is my strongest, I am just worried I won’t be able to get many variations out of this particular design.
What I am going to do: I am going to continue working with the suggested logo, coming up with the most variations I can to help improve the overall design.
3 Finalized Museum Logos Critique

9/27/17 3 finalized sketches

9/21/17 Response to “25 Logo Tips From the Experts” 1–23

  1. Understanding what I am competing against for this particular logo is important because there is already a logo for the proposal of this museum, and they may already be in the process of making a new logo.
  2. One way I will be able to improve these designs is to really ask myself if what these logos are showing really represent the museum, and if they are representing the right thing and getting the public excited and involved, and to understand the purpose of the museum.
  3. Being flexible is also important in improving these thumbnails to become revised logos because I am going to try the suggestions people have made to see if it improves my ideas, and keep working from there.
  4. I don’t know if respecting the brand’s heritage necessarily works when designing this logo, but I think respecting the heritage of the state itself is more important. Finding the right symbol to represent the state and a prison, to bring the right idea out about the museum.
  5. It is important that this logo for the museum of Sing Sing Prison represents the state of New York and helps represent a prison in the correct way, and that it will be used for educational purposes.
  6. Even though none of my designs are type dominant, it will still be important to incorporate the type within certain images. Especially in the one with the prison bars.
  7. Having hand lettered design, will give my designs personality in itself I think. Having the type relate more to the image in my design will make it stronger I think.
  8. Just like I said in 7, hand lettering I think will only benefit my design, make it more personal and relate better. But I am not sure if hand lettering would work for a prison logo.
  9. I think letter combinations with images will benefit my design, but I am not sure if only letters would work.
  10. Choosing the right typeface can only benefit my logo, and also maybe hand lettering in some.
  11. I think while revising these thumbnails in to logos, simplifying them is going to a big step in the highway to a successful logo design. I plan to do multiple trials to find the most simplistic answer for each of these 3 logos.
  12. I don’t think I will have much of a problem with using too typical of shapes to represent other things. I am not sure how much this applies to my logos.
  13. A certain grid may benefit in my designs, so one way I can improve them is by working to find a grid for each logo. Since prisons have such strong structures, I think having that feeling within my logo will benefit it.
  14. One way I can also improve these designs is by experimenting more with where I can fit in some negative space.
  15. I am not sure if wit and humor apply to my designs, but I think sturdiness and seriousness since it is a prison would be more suitable.
  16. Implying the color wheel and color schemes will help improve each design as well, so once I get to that stage I will apply color. But I think muted, darker colors will work better since prison is a dark, sad place where many criminals were kept.
  17. Color will only help improve the design. Choosing wisely, and working with multiple ideas is my plan. But I still believe darker colors, without many colors will work best since prison isn’t the most happy go lucky place.
  18. Color will also help control the mood.
  19. Finding the right color to represent prison.
  20. I am not sure just using black and white will work in my designs, but I may try it. May need to use some grays.
  21. I think getting a second opinion is always a great idea, because many things can be interpreted in many different ways.
  22. I am not sure this applies to my design.
  23. I think using the right color, line weight and flow of each design in itself will bring it to life. Or maybe it shouldn’t feel too alive because it is a dark place where many people were put on death row.

9/14/17 Museum Logo Research & Sketches

Their current logo.

This link above is the Sing Sing Prison’s website where I got all of my information to inspire me to created different logo sketches.

The cellblock is 4 cells high. Largest in the world being also 476 feet long.
Some photos from the Sing Sing Prison website and information that gave me inspiration for some of my sketches.

Project 2: Olympic Bid Logo

10/17/17 Final Revised

Revised my final Olympic Bid Logo.

10/12/17 Final

Final Critique:
What I heard: More space between the numbers and ‘Miami’. The colors can maybe be muted more; be less directly the olympic rings. Add Summer Olympics, or Olympic Bid City, something to hint more that it is for the olympic bids. Overall presentation needs to be fixed, too much space between different sized logos.
What I think: I agree with the improvements that can be made. It will only push my logo to become stronger.
What I am going to do: I am going to do the suggested above. It will only strengthen my design, and make it feel complete.

10/3/17 Color Variations Crit

What I heard: play with spacing, too much space between 0 and 3, and year and city. Maybe an outline on the numbers, to give it more legibility. Maybe mute or make ring colors more vibrant, like neon lights.

What I think: I agree with what I heard, I think the suggestions will only make my logo stronger.

What I am going to do: I am going to try the suggestions, starting with improving the spacing, and then working more with the color and legibility, especially with the yellow at a smaller scale.

10/3/17 Color Variation

I used inspiration for color from the Olympic Rings and the Miami Vice Logo.

9/26/17 24 Variations Crit

What I heard: Images within the type need to be simplified even more, flamingo stands out being outlined, does not fit in with the rest. Try to thin out the Miami Vice type by hand drawing to make it more subtle, it’s too much in your face right now. Do not need to say Florida, just having Miami is clear enough, more simple the better it will be.

What I think: I couldn’t agree more, I knew everything needed to relate more, and it could all be simplified even more. I also agree that the Miami Vice typeface is very overpowering.

What I am going to do: I am going to start by hand drawing the logo, making the Miami Vice typeface thinner, and more inviting, I am also going to simplify the palm tree and the flamingo and have them alternating so that the overall composition is balanced. Try to make my logo as simplified as I possibly can to improve the overall design more.

9/25/17: 24 variations

These are the final 24 variations for my Miami, Florida Olympic Bid Logo

9/21/17: Finalize logo in to 24 variations

Try each number in to a different symbol to represent Miami; but simplified.
South Beach Miami: art deco architecture
When thinking Miami, we think: neon lights, night clubs, the beach will always be there, “Miami Vice”.

9/19/17: 3 finalized sketches from first crit

Olympic Bid Logo Research & Sketches

9/12/17

Response to “25 Logo Tips From the Experts” 1–23

  1. Understanding what I am competing against for this particular logo is important because so many olympic bid logos have been made for many years, and it’s important to make it stand out to get noticed, and the only way to do that is to understand your competitors to be able to think differently.
  2. One way I will be able to improve these designs is to really ask myself if what these logos are showing really represent the city, and if they are representing the right thing and getting the public excited and involved.
  3. Being flexible is also important in improving these thumbnails to become revised logos because I am going to try the suggestions people have made to see if it improves my ideas, and keep working from there.
  4. I don’t know if respecting the brand’s heritage necessarily works when designing this logo, but I think respecting the heritage of the city itself is more important. Finding the right symbol to represent the city, and make the natives to that city proud.
  5. It is important that this logo for the bid of Miami, Florida represents the right tone for the city, and respects what they believe represents their home.
  6. Even though none of my designs are type dominant, it will still be important to use the right typeface for what little type my logos may contain. I think however, that all my logos are going to be hand lettered.
  7. Having hand lettered design, will give my designs personality in itself I think. Having the type relate more to the image in my design will make it stronger I think.
  8. Just like I said in 7, hand lettering I think will only benefit my design, make it more personal and relate better.
  9. I am not sure letter combinations will work in any of my designs, but I think they will work combining with the image or replacing the image rather than combining with each other.
  10. Taking ownership in my hand lettering for my designs versus using a typeface is how I will improve these thumbnails in to logos.
  11. I think while revising these thumbnails in to logos, simplifying them is going to a big step in the highway to a successful logo design. I plan to do multiple trials to find the most simplistic answer for each of these 3 logos.
  12. I don’t think I will have much of a problem with using too typical of shapes to represent other things. I am not sure how much this applies to my logos.
  13. A certain grid may benefit in my designs, so one way I can improve them is by working to find a grid for each logo. Especially in the flamingo and the cruise ship skyline design.
  14. One way I can also improve these designs is by experimenting more with where I can fit in some negative space.
  15. I am not sure if wit and humor apply to my designs, but I think playfulness really applies.
  16. Implying the color wheel and color schemes will help improve each design as well, so once I get to that stage I will apply color.
  17. Color will only help improve the design. Choosing wisely, and working with multiple ideas is my plan.
  18. Color will also help control the mood. I think bright fun colors to represent summer will work for my designs.
  19. Finding the right color to represent olympics and Miami, to make people think of those 2 things combined.
  20. I am not sure just using black and white will work in my designs, but I may try it.
  21. I think getting a second opinion is always a great idea, because many things can be interpreted in many different ways. One of the logos I had not picked to finalize, but a viewer was confused on what the image was, they were reading it as some sort of wing or wave, but I was intending for it to be the hurricane symbol.
  22. I think the only way this applies is to the flamingo, bending it’s neck and abstracting it to shape in to the numbers for the year 2032.
  23. I think using the right color, line weight and flow of each design in itself will bring it to life.

Project 1: Stand Together Process

#WeStandTogether Brainstorming

I decided to go with the theme of healing. In tough times like these, there is usually a long healing process, and one way to heal quicker is to not feel alone. I thought that if I designed something to help people heal through these hard times, getting the message out there that they are not alone, and that if they were to all work together, the healing process will become easier and take a shorter amount of time.

THEME: healing

antonyms: damage, neglect, destroy, weaken, harm

synonyms: mend, rebuild, revive, harmonize, knit

idioms: time heals all wounds, well-fixed, heal over

quotes:

“Each of us has a unique part to play in the healing of the world” — Marianne Williamson.
“Change, like healing, takes time.” — Veronica Roth
“Love one another and help to rise to the higher levels, simply by pouring out love. Love is infectious and the greatest healing energy.” — Sai Baba
“Healing yourself is connected with healing others” — Yoko Ono
“Nothing is so healing as the human touch” — Bobby Fischer
First experimental designs.

For Presentation/Critique

I think my strongest logo out of the 3 for #WeStandTogether is my second logo, the image only logo. I feel as though with having used the phrase “time heals”, this design is simple, but gets the message out straight forward without any words. I am not sure if the colors are working for this design however. I feel as that right there, the color pallet is the weakest part of my design. I would like to play more with colors before I submit my final design to the contest.

Critique on original 18 designs:

  1. This is what I heard: Some of the negative space in my designs is overpowering and takes away from the message; like on the typographic time heals design. On others, like the stitching, more negative space was needed. It was decided that my strongest design, that got the message out clear was the broken clock with a bandage on the broken glass. The broken glass is not needed, so maybe just use bandaids as the minute and hour hands. Also not all 12 numbers need to be listed on the clock since it makes it busy and it’s clear it is a clock. May just use numbers 12, 3, 6, and 9. Also for the typographic only design, a digital typeface or the type going around like numbers on a clock should be utilized.
  2. This is what I think: I thought from the beginning that my first design got the message through the most clearly as well. I agree with the critique and ideas class gave me, and it makes me excited to further improve my design.
  3. This is what I’m going to do: The first thing I would like to work on is making the bandaids look like hands on a clock. I plan to experiment with some real bandaids, bending them to be in the shape of a clock hand and see if I can carry that in to my design. I also want to think about what colors, and typefaces I would like to use. I plan to do lots of experimenting and trial and error. I am also wondering if the time represented on the clock should be a specific time.

Final

Final Submission

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