Alpine Building Maintenance Outlines How Clean Spaces can Influence Brand Image
You may have heard phrases such as ‘appearances can be deceiving’ or ‘it’s what’s on the inside that counts’. While it can be good to take such sayings to heart, the reality is, as a business owner, you cannot afford to factor out the visual aspect of your company. As a critical first impression, cleanliness is often a determinate factor in terms of influencing how your brand is perceived.
As a national cleaning facility and maintenance service provider, Alpine Building Maintenance provides insight as to how clean spaces can influence the long-term success of a business.
Clean Spaces Attract New Customers
The physical appearance of a business is a first impression that every professional should strive to achieve. According to Alpine Building Maintenance, interior and exterior cleanliness has a substantial impact on whether or not a business will continue to increase customer traffic. Recent studies demonstrate that approximately 95 percent of consumers agree that cleanliness can elevate a good business into a great one, as it directly affects their inclination to return.
It Promotes Professionalism and Respect
Part of how you can show respect to consumers is through the cleanliness of your own spaces: It communicates to them directly that you want them to be able to browse, consider, and eventually make the purchase in an environment with a professional sense of upkeep.
A little bit goes a long way, and ultimately the respect you provide through clean spaces should not stop at consumers. When your own employees recognize that their workspace is being kept neat and organized, they are more likely to remain productive throughout the day.
Showing You Care
A company with friendly customer service, competitive prices, and genuine intentions is nothing if they do not have a level of presentation that communicates professionalism. This is why it is important to show everyone that your company cares about its own image: Because when people, whether they are consumers or employees see that you care, it can only have a positive impact on them.
Going the Extra Mile
At the end of the day, everything that you do with regards to keeping all of your spaces clean is all towards one end, and that end is going the extra mile for customers. When your custodial work is above and beyond the bare minimum, you are bound to impress your clients, and although the tasks to achieve this end might seem menial, they can have an enormous impact. With all of this in mind, so long as you make sure to keep things clean to the best of your ability, your brand image will be that much more noteworthy.
Alpine Building Maintenance is a national maintenance service and facility cleaning provider that has been in business for 37 years. During this time, it has maintained a strong focus on empowering customers with premium cleaning solutions, enabling them to focus on key business activities and look their absolute best.
