Think outside of the box

Phrase:
“Think outside of the box”

How to Use It:
Clients want “innovative” solutions to their “unique” problems. In reality, they’re all the same. If you want to provide real value, live inside a 2x2 matrix, rip your materials from previous work, and keep your solutions as mundane and efficient as possible. Just make sure you label it all as “thinking outside of the box” in the final presentation.

Example:
Vice President: Alright, the client wants us to think outside of the box on this one. Keep to our basic valuation techniques, but make sure the outputs are in the client’s color scheme and the bullets in the presentation look like their logo.


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