Deepinder Singh DhingraThe Lure and Pitfalls of Signal-Based Selling in B2B MarketingSignal-based selling has emerged as a powerful trend in B2B marketing, promising to enhance targeting, prospecting, nurturing, and SDR/BDR…4d ago
datadiceLatest Updates on Google Data Analytics (July 2024)The highlights of the updates on BigQuery, Looker Studio, Google Analytics (GA) & Google Tag Manager (GTM). By Alexander JunkeAug 91
Nivethitha R.B.Unspoken Acknowledgment: The Silent Struggle for Recognition in DesignIn the fast-paced world of design, collaboration is key. We come together with others, pooling our talents, creativity, and hard work to…Aug 141Aug 141
Thomas GeorgiouMedia Mix Modelling: Measuring Advertising Effectiveness using Google’s LightweightMMM (Python)“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker (1838–1922)Apr 243Apr 243
Amit Sasson | MMM & Geo Test Lead, Bell StatisticsinBellLift : Popular Tools for Accurate Campaign Impact AnalysisTo truly understand the impact of your campaigns, you need to measure lift. Here are three popular tools to measure the lift of a campaign.Aug 13Aug 13
Deepinder Singh DhingraThe Lure and Pitfalls of Signal-Based Selling in B2B MarketingSignal-based selling has emerged as a powerful trend in B2B marketing, promising to enhance targeting, prospecting, nurturing, and SDR/BDR…4d ago
datadiceLatest Updates on Google Data Analytics (July 2024)The highlights of the updates on BigQuery, Looker Studio, Google Analytics (GA) & Google Tag Manager (GTM). By Alexander JunkeAug 91
Nivethitha R.B.Unspoken Acknowledgment: The Silent Struggle for Recognition in DesignIn the fast-paced world of design, collaboration is key. We come together with others, pooling our talents, creativity, and hard work to…Aug 141
Thomas GeorgiouMedia Mix Modelling: Measuring Advertising Effectiveness using Google’s LightweightMMM (Python)“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker (1838–1922)Apr 243
Amit Sasson | MMM & Geo Test Lead, Bell StatisticsinBellLift : Popular Tools for Accurate Campaign Impact AnalysisTo truly understand the impact of your campaigns, you need to measure lift. Here are three popular tools to measure the lift of a campaign.Aug 13
Cory DoctorowThe Google antitrust remedy should extinguish surveillance, not democratize it“People like relevant ads” is a lie, and “attribution” is an abomination.Aug 74
Keith ZhengS2S tracking and optimization of campaigns — a real hassle?Yet, for a long time, we faced a significant challenge: our events weren’t being accurately tracked via S2S (Server-to-Server) integration…Aug 9