Understanding Your Business
It’s A Matter of Perspective, Mapping, Focus, Modeling, and Storytelling
Great leaders understand their business. They have the right perspective, the right focus, and right models to give them a competitive advantage.
Corsair’s Business has published dozens of articles examining different techniques for better understanding your business. From new perspectives to better focus, from the need for maps and models to the art of storytelling — we have examined them all.
Great leaders recognize that creating strong understanding often requires a team. Perspective and focus are rarely the task of a single person. Map, models, and even stories are often best left to experts. These leaders rally the right experts and the right resources to their business.
Creating The Right Perspective:
Perspective is a competitive advantage for any business. It is the driving force of innovation. Understanding your business requires the right perspective. A great analytics partner can be the perfect place to turn to develop the advantage and innovation you need to succeed.
Mapping It All Out:
Business and analytic success are often dependent on having the right plan. Understanding your business is a process and processes require maps. Mapping your business is a process that can provide tremendous insight. It will help you identify key decisions, milestones, and chronicle your business’ story.
Focus On How:
Learn to ask the right questions. Learn to focus on how. How does your business make money? How important are the decisions you are focused on? How have you organized your business, your organizations, your processes, and your data? The right focus can set your business apart.
Models That Matter:
Great perspective, a great plan, and strong focus need to be translated, need to be tested, and need to be applied. Models provide the tools you need to better understand your business. They help you answer the right questions, to challenge and change perspective, and to empower your people and your plan.
Tell Your Story:
Each of these steps in turn allow you to tell your story. The story of your business is important. It is the fundamental reason your business exists. It is what compels others to engage with you. Whether employees, partners, or customers — why sells. Why engages. Why defines your business and your story.
Leaders and organizations who invest in better understanding their business will hold a competitive advantage. It is a small investment that pays huge dividends, but you need the right support. Thanks for reading! And best of luck in your efforts.
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